Building emotionally intelligent brands & campaigns in the AI era
Anticipate. Design.
Create. Ignite.
Measure.
In a world where AI delivers speed and scale, the real differentiator for brands is emotional intelligence. That’s where we come in.
As a creative agency, we bring emotions to life. We design brand identities, craft campaigns, and build experiences that connect deeply with audiences.
This isn’t just based on intuition though.
Our proprietary Brand EQ software powers this process: predicting how messages will land, measuring their impact with a score out of 100, and guiding creative decisions with actionable insight.
The result? Ideas with heart and intelligence - creative work that resonates, builds trust, and inspires action.
Building a Brand
More than just a logo - your brand is how people remember you. We follow a tried-and-tested process to develop strategic, distinctive identities that are built to last and ready to lead.
Crafting a Campaign
We create bold, purpose-led emotive campaigns that cut through the noise. From big ideas to roll-out, we make work that’s memorable, shareable, and built to move people.
Intuition to Intelligence
For too long, emotion has been seen as powerful yet intangible. Our Brand EQ Intelligence software changes that. We turn human feelings into predictive, quantifiable data-driven insights.
Trusted for 8 years by global corporations to deliver impact
To name-drop a few:
Unilever, Persil, ACCA, McKinsey & Company, Direct Line Group, RSA Insurance, Bidfresh, Schneider Electric, Colchester City Council…
Tackling Period Shame in Teenage Girls with Unilever & Arsenal FC
Objective: To challenge period stigma and empower young girls by showing the power of women’s bodies, representation and visibility through an unapologetically honest and inspiring campaign video.
Emotions: Empowerment, Solidarity, Courage
Outcome: 130,000+ views, 153,000+ impressions, ~132 hours total watch time.
Fighting for Bereaved Parents to Have Access to Their Children’s Online Data
Objective: To secure enough signatures to bring the Jools Law campaign to Parliament for debate, with the hope of enabling bereaved parents access to their children’s online data.
Emotions: Shock, Outrage, Sadness, Fear
Outcome: 126,000 signatures in one week from every UK constituency. Debated in Westminster.
Putting Maternity Pay Reform onto the UK Parliament Agenda
Objective: To demand statutory maternity pay that meets or exceeds the National Living Wage, elevate the issue as a matter of economic and human rights, and mobilise national support to reach 100,000 petition signatures for parliamentary debate.
Emotions: Frustration, Anger, Urgency
Outcome: 107,000+ signatures. Media & MP attention. Westminster debate scheduled for October 2025. Invited to meet with the government’s parental pay review team.
Changing the World for the Next Generation
Through our work with social impact causes, including:
The Dad Shift, Action for Family Carers, MS-UK, Business & Babies, The Female Body, One Child Too Many, End Parenting Poverty, The Body Ban, The Academic Woman…
We know how to make your audience listen