If there’s one thing that’s certain nowadays, when you log-in to your preferred choice of social media – whether it’s Facebook, Instagram or Twitter – you’re guaranteed to be greeted by some kind of video within a matter of minutes. Facebook has even recently launched a new video-only feed on mobile to make it easier for you to search video content from your favourite brands and friends.

It’s no longer an expensive strategy employed by a niche sector of businesses; now anyone with a mobile phone can be in the director’s seat. So how valuable is video content for your business?

TREND-SETTING

By 2021, it is estimated that 82 percent of all consumer traffic will be IP video traffic. This will be a growth of 73 percent from 2016. In fact, it’s growing at such epic proportions that by 2021, it would take an individual over five million years in order to be able to watch the amount of video that will be crossing global IP networks each month.

Every second, a million minutes of video content will be crossing the network. There is an increasing consumer demand for video, fuelled by busy schedules in which individuals expect their content to be served to them as an easy-to-digest, straightforward dish.

In order to get ahead of the crowd and ensure you aren’t seen as lagging behind, your video needs to have fresh, informative and snappy video content.

In order to get ahead of the crowd and ensure you aren’t seen as lagging behind, your video needs to have fresh, informative and snappy video content.

SEO

Search Engine Optimisation (SEO) is a key digital marketing technique for the modern website, and one that also strongly relies on video in order to be successful. Why? Well largely because Google owns YouTube – the biggest video provider globally and a host to content on just about every subject matter.

As Moovly reports, you are 53 times more likely to show up on page one of Google if you have a video embedded on your website.

You are 53 times more likely to show up on page one of Google if you have a video embedded on your website.

Now is the time to consider creating a YouTube channel and invest in creating quality video content. Look at what your competitors are already producing and look for ways to be different. Once your content is ready, ensure it is uploaded with an SEO-optimised title and description, and that you share this content across your website to build links up.

Video can also help with bounce rate, which in turn increases your Search Engine Optimisation rankings. As Moovly reports, the average time users spend on a text-only website is 57 seconds, compared to the six minutes spent on a website with video.

INSTANT CONNECTION

Video provides businesses with a one-to-one connection with their audience, developing clear relationships and a greater sense of authority. It is expected that live Internet video will account for 13 percent of Internet video traffic by 2021. This will have grown by 15 times from 2016.

It is expected that live Internet video will account for 13 percent of Internet video traffic by 2021.

Facebook Live, Facebook Stories, Instagram Stories, Snapchat and other likeminded services all provide businesses with a chance to build up much-needed face-time with their customers – no matter where they are in the world – in a way that they’d never have been able to do before. Businesses can get feedback, hear customer’s thoughts, start conversations and inspire trust and loyalty.

BUILD TRUST

Whatever your business sells, it’s great to have a short snappy video on your website describing what your company is about and the types of services or products you sell. It creates more trust for the consumer and adds a layer of professionalism beyond what your competitors may be providing.

Two-thirds of consumers prefer videos under 60 seconds.

When creating content, the short and sweet videos can sometimes be the most powerful. As a 2015 survey by Animoto found, two-thirds of consumers prefer videos under 60 seconds. The most important types of videos for consumers are how your product is made, customer testimonials, and about your company.

As a white paper by the E-tailing Group found, 57% of consumers have said that watching videos gave them more confidence to purchase online.

Looking for a videographer to help you film business videos? Get in touch with us at grace@weareaphra.co.uk or have a scroll around our website to learn more about what we do.