In order to increase their audience on social media authentically (we don’t endorse the robotic spam bots!), we ran a carefully considered competition around Father’s Day to win a set of Botanique & Rye chia glasses. The result of this was a surge in followers, a great deal of post engagement, and a notable rise in traffic visiting the website. We saw lots of people tagging friends and family in the posts, raising awareness of the brand and leading to lots of comments about how beautiful their products are.
Once we felt the brand was in a position to start reaching out to suppliers effectively, we put together a beautiful brochure showcasing all their products and their story, which they could easily share in an e-mail pitch or print off to take to meetings.
Finally, we developed a comprehensive marketing strategy for Botanique & Rye, which they can take forward as they grow in size and increase their supplier list.