Because their site code was developed to a high standard, the site has been performing very well on Google. We have also added a blog section with six blogs so far, which not only help to add content to the site, but they also show Intelligent Mist as leading experts in their area. Google likes to see sites with fresh content, but it also likes to see pages on the website that show authority, credibility and trust.
They only want their audience to be finding the best web pages for their searches, so carefully crafting each blog is essential to ensure both short-form and long-form questions are being answered. We also worked with Alan on the visuals to ensure the page looked aesthetically pleasing, as well as technically being effective too.
We have set up a series of pay-per-click Google ads for Intelligent Mist too, using SEO-optimised copy, and will be measuring the success of these, as well as how well the website is doing, through a number of different tracking programmes. Utilising this data, we’ll then be able to make further tweaks and changes, as well as gear new blog posts up to the results we’re finding work best.