Setting up a recruitment business
We wanted to create a clear colour scheme throughout, taking the blues and oranges from their logo to add cohesiveness and a consistent style. It was important that they didn’t feel as though they were speaking to just one gender, so with all our choices or imagery and styling we ensure it felt neutral and professional.
Adding personality to any business is vital, but especially if you are a small company in which your reputation and people’s experiences with you will drive new business. Seeing lots of fancy phrases that make you sound like a big corporation doesn’t necessarily mean people will trust you instantly and want to work with you.
Honesty really is the best policy, and relaying Jemma’s story into setting up her own recruitment company meant visitors could buy into her passions, motivations and drive – as well as understand how her company was set up. Lots of people like working with smaller businesses as they feel like they get a more personal touch.