Kat Bakes London

Kat Bakes London is a delicious healthy baker who approached us looking for support with her marketing and PR efforts. She was already doing a lot of market stall trading and had a pop-up stall at Old Street Station in London over the festive period. However, she was keen to capitalise on this to reach further audiences.

We worked closely with Kat Bakes London, providing mentoring support on establishing her business, reaching her target market, exploring how she sits alongside her competitors, what her key strengths and weaknesses were, and simple changes she should be looking to make. Although her website was up-and-running, there were some quick wins she could add to develop her conversion rates.

Grace was an absolute pleasure to work with. She provided a thorough and insightful branding overview before putting together an extensive PR plan for my business. In addition, she helped with a number of other areas, with no part of the business too small for her to give it her full attention. Working with her made me feel inspired and excited, and I hope to do so again in the future.

Kat Wood, Founder
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While Kat had established branding in place, we also looked at ways of developing this to add memorability to her products. This included looking at the way her cakes were packaged and sent out to customers.

We created a full marketing and PR strategy for Kat, which included ideas for seasonal promotions – such as Mother’s Day and Valentines Day gift boxes with specially baked treats. These were popular with her audience, and Kat explored various ways to develop these concepts – getting some great promotional photographs to use as well. These adverts worked really well on social media, where the unique visuals stood out on her feed.

We’re really looking forward to seeing how Kat continues to develop her baking brand and grow her audience. Her cakes are too delicious for everyone not to have a try!

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