Initially we made a start with the photography, capturing the products in a lifestyle setting. Partnering the products with their uses makes it clear to the audience what the products can be used in conjunction with. For example, the collagen powder is tasteless and odourless which works great with mixing with shakes and smoothies.
Seeing as the products are going to be listed on Amazon, they need to have a very clean, formal shots taken. So for this we ensured that the products were taken with our special equipment such as lights etc. Each product has a clean white background that features each side of the product. The quality of these images had to be pristine to ensure the potential customers can easily read the packaging online, from what the product is as well as any nutritional information.
We now have a variety of images for Amazon, the website and the social media platforms. We had to then carefully consider the appropriate audience on social media. By achieving this, we researched relevant hashtags and engaged with an audience that would be interested in The Intelligent Health’s products.