I love what you’re doing on my social media! – Andy Daly, The Sugar Doctor
Once we had all the images and the editing was completed we then began our research. We researched what hashtags would be relevant as well as useful, to ensure Andy’s new content was being seen by many on social media. We also considered writing informative captions, as an emoji just doesn’t cut it. People like to engage with the caption as well as the image, so we have made sure to include the recipes and nutritional information within the captions.
Andy’s engagement has increased significantly well on her social media platforms. Specifically Facebook and Instagram which is rewarding to see. We make sure to reply or like all comments which Andy receives which also supports the growth of engagement. We look forward to seeing Andy’s social media grow throughout each month.