Reflecting your core values
When looking at the branding of your business, you need to consider all elements; from logo design to social media icons, website design to brochures and leaflets, business cards to stationery, packaging designs to shipping labels, it all counts. Just think how quickly you judge the businesses, services and people around you.
The ones you care most about will be the ones who have gone the extra mile with all areas of their business. It shows a professionalism, dedication to quality, and an ability to meet the highest standards. This reflects well on what you do and helps people buy into your concept. It also creates an identity that people can align with.
Your brand should be a reflection of who you are; when created in isolation as an idealised and perfected image, your branding will lack texture, character and personality. It won’t inspire trust in the same way as something that feels personal and relatable. Finding your tone of voice and general character all play into this. Think of Innocent – a fun and playful brand. Or Virgin, with their tongue-in-cheek puns. Then there’s Riverford Organic Veg, with their creative and natural illustrative style. Or Daylesford, who are clean, minimalist and sophisticated. There’s a lot to be said for what you stand for and how you represent yourself.