E-mail Marketing

Did you know that you are six times more likely to get a click-through from an e-mail campaign than from a tweet? Or that e-mail is 40 times more effective at acquiring new customers than Facebook or Twitter? We’ll show you how.

E-mail marketing is one of the key ways of communicating with your customer. However, a lot of people make the mistake of thinking that they don’t need to put much effort in because it doesn’t cost anything to send out e-mails. This is a big error.

We live in a world where our attention is constantly in demand and we have limited attention to give. Our time is precious, and not putting in the effort with your e-mails can quickly lose customer loyalty and interest. You should put as much care into what you send out to inboxes as you would with printed marketing collateral.

We can help you run effective e-mail marketing campaigns, as well as build e-mail templates that are memorable and eye-catching. We’ve got plenty of knowledge in what works and what doesn’t to get you started, and can also work with you to measure your analytics to ensure we continue doing what your audience responds well to.

Why does e-mail marketing matter?

  • 86% of professionals prefer to communicate via e-mail when conducting business.
  • Experian found that 56% of brands had a higher open rate on their e-mail campaigns when they used an emoji in their e-mail subject line.
  • According to 10 e-mail marketing studies, Tuesday is the best day of the week for sending out e-mail marketing campaigns.
  • On average, 320% more revenue is attributed to welcome e-mails on a per e-mail basis compared with other types of promotional e-mails.
  • Customers who purchase products via e-mail will end up spending 138% more than those that don’t receive any e-mail offers.
  • QuickSprout has found that e-mail subscribers are three times more likely to share content on social media than leads that arrived through other channels.
  • 80% of retail professionals believe e-mail marketing is their greatest driver of customer retention.
  • Plain-text e-mails get higher open rates compared with HTML e-mails, despite people saying they prefer the latter.

How will e-mail marketing be affected by GDPR?

A lot of people are panicking about the General Data Protection Regulation (GDPR) changes coming into effect during 2018. This landmark legislation will be changing how businesses and organisations within Europe protect and manage personal data for individuals. The goal is to create a culture of data privacy and transparency. Much of the change is focussed on giving power back to the data subject, allowing them to control who holds what data on them and for how long. You can read the full GDPR document on the Information Commissioner’s Office website here.

If you conduct e-mail marketing, you will need to be aware of the GDPR changes to ensure your business is compliant and to avoid being lumped with any hefty fines. Some of the key things you will need to do include:

  1. Ensuring all data subjects clearly opt-in to any mailings (opt-out is not okay anymore!).
  2. When you ask for the consent of data use, make sure it isn’t bundled into any lengthy T’s & C’s.
  3. Make all differences in data handling clear if it varies, gaining separate consent for each type.
  4. Give the data subject details about the data-handling organisation, including whether any third-parties will have access to their information.
  5. Keep records of all instances of consent that have been given, as well as the method used for gaining this.
  6. Ensure a data subject can easily find out where their information is being kept and withdraw their consent.

If you need any help with ensuring your e-mail marketing or website is GDPR compliant, get in touch with us today and we’ll help to walk you through this process. 

Improve your e-mail marketing now