Search Engine Optimisation (SEO)

We all use Google – but is your website getting found in the search results? If not, chances are you need the help of an SEO expert. By ensuring your site is optimised, you are opening your business doors to a new audience who won’t cost you a penny to obtain. You’ll see your traffic – and sales – grow.

Optimising your website effectively can play a huge role in getting new and existing traffic to your website, ensuring your products get seen above everyone else’s. It’s not about cramming every imaginable search word into your site, regardless of relevance. Quite often, this will just make it unreadable (trust us, we’ve seen it all!).

Nor is it about trying to trick Google, playing sneaky SEO games. This won’t get you the results you want. Ultimately, your website should be written and optimised for a human eye first and foremost. The robots come second. It should be packed with good-quality, reliable and accurate content with a positive user experience throughout the site.

Google receives over 63,000 searches per second on any given day.

Internet Live Stats

styled-line

50%

of search queries were either four words or longer in 2016.

61%

of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

Search engine optimisation (aka. SEO) is a vital way of getting your business seen online. You may have heard people say “Why does SEO matter?”. Well, here are some clear stats to show just how vital it can be to use an SEO expert for your website:

  • 93% of online experiences start with a search engine – yet only 33% of small- and medium-sized businesses have an SEO optimised website.
  • 81% of people perform some type of online research before they make a large purchase.
  • 47% of consumers will look at between 3 to 5 pieces of content created by a company before they will approach a salesperson for the same business.
  • 75% of people never scroll beyond page one on search engines. Getting to the top really can be make-or-break.
  • Voice search currently accounts for 10% of all searches online, while 19% of people were using Siri at least once a day in 2015.
  • 87% of smartphone users will use a search engine at least once a day.
  • Search engines can drive up to 300% more traffic to your website than social media.
  • According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search.
  • 60% of clicks will go to the top three websites in the search engine results.
  • In 2015, Google was getting over 100 billion searches each month.

 

The best place to hide a dead body is the second page of Google search.

Anonymous
styled-line

The best SEO agency to use...

Do you see what we’re getting at?

There’s an art to effective search engine optimisation, which is why using an SEO expert can help to save you valuable time and money. Google is pretty coy with the algorithms it uses to get your search results tailored so specifically to you.

There are over 40 different formulas at play, constantly measuring how relevant and accurate a web page is to your search terms. However, while there is no one-size-fits-all answer (largely because if there was, everyone would spam Google and the results wouldn’t be relevant to what you want), there are many things you can do to help improve your website’s SEO ranking.

 

There are many ways in which we can help your site rank high in Google, including (but not limited to): writing SEO-optimised blog posts, adding geographical information, creating high-quality inbound and outbound links, ensuring your site code is clean and bug-free, adding alt-tags to images, looking at your URLs, speeding up your website’s performance (2 seconds can make a big difference!), creating directory listings and measuring your results.

There are a whole raft of technical and creative methods of improving SEO on your website. As one of the leading SEO agencies in Colchester and the wider regions of Essex and the South-East of England, we can talk you through everything you need to be doing on your website – or, to make life simpler, can handle all your SEO requirements on your behalf.

Long-tail and short-tail keywords…

You may have heard these expressions before. Essentially, short-tail keywords are where someone might search with one or two keywords. Typically this is how people will search on Google via a computer, and particularly with a mobile phone where they may be on the move.

Long-tail keywords are where people ask Google much longer questions. These tend to be more specific, which makes them more niche and less competitive – but these can be trickier to rank well for as they vary so much. Long-tail keywords are rapidly gaining importance thanks to voice-activated searches, performed with innovative devices such as Alexa, Google Home and Siri.

According to MindMeld, 60% of people started using voice search during 2017. Websites now need to also think about including copy that utilises question and answer formats, with long-tail keywords.

With the way people searching constantly changing, it is important that websites stay on top of what matters – a website will quickly become stale if work isn’t being done on it. Google likes to see fresh content being added regularly, and also likes to see a site that is performing well. Ultimately, they are looking to always give their user the best experience possible.

Beating a competitor's SEO ranking...

Every business that invests in their SEO optimisation wants to beat where their competitor ranks. It’s crucial to getting seen. There are a lot of ways of achieving this, although no absolute guarantees.

One thing to be mindful of is that Google does favour historical content, so if a competitor has had their website live for longer, Google may naturally pick them above you. However, there are techniques that can change this, from the keywords your site is SEO optimised for, how your code is written, the hierarchy of your site, to the type of content you present on your blog.

Using an SEO expert should be seen as part of a long-term strategy. There’s no quick overnight fix. It is the measure of a lot of changes coming together over a long period of time, measured continuously to find out what’s working and then to keep building on this.

We put a lot of time into our keyword research initially to ensure you are ranking on Google for the right words, but to also assess how competitive this is, and how many people actually care about these words. A lot of businesses have very specific ideas of the words that matter to them, but the reality is that maybe 15 or so people a month may search for them. Sure, you might rank high for these terms, but this doesn’t mark you out as achieving SEO success. You need to be ranking for terms that have 150 + searches a month.

If it all seems a bit complicated, don’t worry. We’re happy to explain the theories behind search engine optimisation success to anyone who is keen to know more. However, we can also manage all this for you so you have a completely stress-free, easy SEO experience. Every month we’ll let you know how you’re getting on – although the success will be in your sales.

Know your customer…

Part of SEO is about getting into the mindset of your customer. What type of searches would your typical customer conduct each month? Why would they be searching, and what matters to them? What would grab their attention? How are they searching – on their phone, tablet or computer? Through typing or by voice activation? How do they use search engines during the purchasing process? Do they like reading extra content.

How do I get the top spot on Google?

It’s one thing ranking well on Google, but it’s another getting your answer chosen by Google as the featured snippet. This is the preview answer that comes up at the very top as a much larger option, showing what Google believes to be the best answer to your question in a readable format.

This is one of the best ways of standing out and has a hugely positive impact on how many visitors your site gets. It’s connected with your long-tail keywords and requires you to work on getting your site to answer key questions very well. We can help you get your site in this spot, and can also support you with any pay-per-click campaigns you wish to run too. These can likewise help you get seen above and beyond your competitors.

Need an SEO expert? You're in the right place...