Long-tail and short-tail keywords…
You may have heard these expressions before. Essentially, short-tail keywords are where someone might search with one or two keywords. Typically this is how people will search on Google via a computer, and particularly with a mobile phone where they may be on the move.
Long-tail keywords are where people ask Google much longer questions. These tend to be more specific, which makes them more niche and less competitive – but these can be trickier to rank well for as they vary so much. Long-tail keywords are rapidly gaining importance thanks to voice-activated searches, performed with innovative devices such as Alexa, Google Home and Siri.
According to MindMeld, 60% of people started using voice search during 2017. Websites now need to also think about including copy that utilises question and answer formats, with long-tail keywords.
With the way people searching constantly changing, it is important that websites stay on top of what matters – a website will quickly become stale if work isn’t being done on it. Google likes to see fresh content being added regularly, and also likes to see a site that is performing well. Ultimately, they are looking to always give their user the best experience possible.