Strategy & Planning

It is said that if you write down a plan, you’re 50% more likely to achieve it. There’s no doubting the benefits of having a business strategy and knowing the route you want to take, plus the opportunities available. Our plans are hugely comprehensive.

From working with a range of businesses, we have found that one of the key markers of success is having a clear strategy before commencing with any project, campaign or business pursuit. Strategising allows you to consider all areas of an idea, identifying points of weakness or threat, ensuring these do not become a bigger problem later down the line when more time, money and effort has been invested. It also enables you to find points of strength and opportunity that can be capitalised on for greater results.

What's the use of running if you are not on the right road.

― German proverb
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We like to work strategically – it enables us to set key performance indicators and measure our results more accurately. It also means those we work with have a very clear idea of the direction we are headed and what we are looking to achieve. We offer various strategies, including:

  • Business marketing strategy
  • Campaign strategy
  • Communications strategy
  • Social media strategy
  • PR strategy
  • Lead generation strategy
  • Business development & sales strategy

The real challenge in crafting strategy lies in detecting subtle discontinuities that may undermine a business in the future. And for that there is no technique, no program - just a sharp mind in touch with the situation.

― Henry Mintzberg
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Let us build your strategy today...