Meet the team

Grace Carter

Founder and CEO

After completing her BA Hons English degree (First Class) and MA English degree (Distinction), Grace began her career at British Vogue, organising events such as Fashion’s Night Out and The Vogue Festival at London’s Southbank Centre.

From here, she went on to spend four years working alongside Calgary Avansino – British Vogue contributing editor, author and entrepreneur. In this time, Grace amassed a wealth of skills, which have led to her becoming a highly sought-after marketing expert and business advisor within Essex and London.

Grace is renowned for her high-quality writing and editing, her perfectionist and passionate approach to her work, and for the fantastic relationships she has built with her clients over the years. Her focus is always upon building a solid return-on-investment for businesses in a measurable, unique and creative way.

Matt Lane

Commercial Director

Matt helps to lead We Are Aphra through the commercial landscape, ensuring our marketing agency maintains a consistent trajectory of growth and continues to provide an excellent service to clients that continually exceeds expectations.

With extensive experience in customer service, sales management and business development, Matt is a fantastic source of inspiration and direction for We Are Aphra. He has worked as a business director at both multi-million pound businesses and entrepreneurial start-ups. He uses this insight to support our company, as well as our clients in their growth and evolution.

Matt is astute to changes in the corporate climate that could affect our clients, ensuring we respond proactively to this. He also has a keen eye for budgets and spreadsheets, enabling us to continually provide solid return on investment for the businesses we work with.

Tommy Steward

Senior Graphic Designer

Tommy has worked with a range of leading brands as a hugely accomplished graphic designer and illustrator.

From logo development to film graphics, website design to marketing collateral, Tommy can adept his style to the needs of a business while also giving them a unique and compelling twist.





Chelsea Robinson

Marketing Associate

Prior to working at We Are Aphra, Chelsea had been working as a legal secretary and insurance broker. In her spare time, she had honed her marketing skills through her hugely successful blog, which has thousands of visitors each year, and through growing a notable social media following. Chelsea also worked as a photographer and make-up artist, flexing her creative muscles at every opportunity.

Chelsea is now able to do what she loves on a daily basis and thoroughly enjoys utilising all that she is passionate and knowledgeable about for We Are Aphra’s clients. Her particular strengths are social media management, content production, copywriting, photography, videography, and providing businesses with creative, well-researched strategies for growing their brand.

Louise Richardson


With a background in commercial product development and buying, Louise’s speciality lies in creative design, illustration, art working and stationery.

Her passion lies in growing and developing a brand, looking for their narrative and helping to give it a creative twist.





This is Fever – Partner Agency

Website and App Development

For any website development or app creation projects, we work very closely with This is Fever, based in Colchester, Essex. Our fantastic relationship together means our clients have everything they need at their fingertips without needing to stress about working with multiple agencies or whether a creative agency has time to schedule projects.

This is Fever employs 3 web developers, meaning they have a wide scope of experience available. On all joint projects, We Are Aphra manages and oversees the work to ensure our knowledge of each client is taken into consideration.

Work with us today