6 reasons why outsourced marketing is a savvy choice

Are you considering outsourcing some marketing activities? Perhaps you’ve necessarily scaled back on marketing during lockdown and are now looking to quickly regroup and boost your business, or perhaps you’ve spotted some fresh opportunities in the ‘new normal’ and want to accelerate growth? Outsourced marketing has a lot going for it; here are our top six reasons for engaging a marketing or sales consultancy:

Draw on a flexible marketing resource

Marketing consultancies are massively more flexible than an in-house team. For starters, it’s less time-intensive to find a good marketing agency and brief them than it is to run a recruitment process, so you’ll be able to find the right resource more quickly (and without the cost of vacancy advertising or recruitment agency fees).

Also, agencies have a tried-and-tested process that enables them to take a brief and hit the ground running straight away, which means you can get the ball rolling on your project or campaign pretty sharpish – and see results more quickly, too. You can use your agency as an agile, scalable resource. Maybe you might start with a website development project, but then decide to add social media to their remit, or engage their services for a PPC campaign. With an agency that already knows your business objectives and strategy, it’s quick and easy to give your marketing a boost (or indeed you can scale back, if you find you need to be more cautious about your overheads).

Affordably access senior-level marketing experts

The best type of marketing consultancy will have a multi-talented, experienced team of marketing experts (not just a single senior person and a bunch of juniors to do the legwork), so you can be assured of your needs being taken care of at the highest level, whatever the requirement – whether it’s PR, copywriting, marketing literature, SEO, video… the list goes on.

Outsourcing marketing activity to this kind of agency means that you will have access to a level of marketing knowledge and experience that you might not be able to employ as an in-house resource, because the salary for someone of that calibre would be too high to be justifiable. Retaining an agency means you get to draw on the expertise of senior professionals only as and when required, which is of course a much more economical use of the budget!

Benefit from fresh perspectives

Marketing consultancies often specialise in particular sectors (for example, we’ve developed quite a background in construction and property, amongst other things), but actually it can be a wise choice to outsource your marketing to an agency that has a breadth of experience. Henry Ford once said “if you always do what you’ve always done, you’ll always get what you’ve always got,” and we couldn’t agree more. Sometimes the best approach is to introduce some fresh perspectives, and there’s no better way to do that than cross-fertilise ideas from other sectors – this sort of disruptive thinking can really propel your business growth forward. We find that this injection of new ideas is not only effective when it comes to our marketing services, but also in the sales consultancy element of our business.

Reduce your fixed costs

With a brilliant marketing agency to develop and implement your outsourced campaigns and projects, you can keep your in-house team small. This means you can keep your fixed costs to a minimum – you get to limit your expenditure on Employer’s National Insurance, pension contributions, sick pay, company cars, and any other benefits offered (you might even be able to avoid the overhead of business premises, by keeping your team small and embracing remote working). You also only pay for the work that’s done – and you’re not losing staff to annual leave.

Focus on working on, not in, your business

Smaller businesses in particular can have their growth held back because the person who’s responsible for marketing is also the MD, Operations Director, FD and HR function… but even in larger organisations it might be that the person who’s in charge of marketing also wears other hats. It’s not uncommon for sales directors to also have marketing in their remit, for example. By outsourcing marketing to experts you’re not only employing specialists to do the best job possible, you’re also freeing up your time to focus on other important aspects of the business.

Reduce your fixed costs

With a brilliant marketing agency to develop and implement your outsourced campaigns and projects, you can keep your in-house team small. This means you can keep your fixed costs to a minimum – you get to limit your expenditure on Employer’s National Insurance, pension contributions, sick pay, company cars, and any other benefits offered (you might even be able to avoid the overhead of business premises, by keeping your team small and embracing remote working). You also only pay for the work that’s done – and you’re not losing staff to annual leave.

Focus on working on, not in, your business

Smaller businesses in particular can have their growth held back because the person who’s responsible for marketing is also the MD, Operations Director, FD and HR function… but even in larger organisations it might be that the person who’s in charge of marketing also wears other hats. It’s not uncommon for sales directors to also have marketing in their remit, for example. By outsourcing marketing to experts you’re not only employing specialists to do the best job possible, you’re also freeing up your time to focus on other important aspects of the business.

Save time and money on tech

There are so many amazing tools and resources out there, but who really has time to weigh up the merits of one CRM system versus another, or research the best type of social media scheduling system? When you work with a marketing agency you’ll have access to their specialist expertise on this kind of conundrum, and you’ll likely find that they have an instant recommendation based on their broad experience and the fact that they’re constantly keeping their finger on the pulse of marketing tech innovation.

Remove this if you don’t have access to these resources! I’m guessing as you don’t do much PR then this might not be a worthwhile spend for you…


Are you looking for a great marketing agency in Colchester? In Essex? Or you don’t mind where in the UK they are, as long as they’re effective and great value? We work with companies large and small throughout Great Britain, helping them to meet their business growth objectives through strategic, integrated marketing campaigns. Why not drop us a line on 01206 912914 or email [email protected], to start a conversation about how we can help you achieve best value from outsourced marketing?