Our Mission Statement

“To be a strategic, results-driven and customer-centric marketing, communications and sales agency that strives to make a difference in the world and prides customer successes as our own.”

Who We Are

We are a close knit team of creatives, graphic designers, strategists, copywriters, and business developers who help ambitious businesses question the norm, defy the mundane and challenge the status quo.

Aphra has worked collaboratively to refresh and grow brands ranging from SMEs to multi-million pound enterprises, as well as help create and establish entirely new ones too. Driven by high standards and commercial insight, we look to work with like-minded people who understand the importance of strategy, story-telling and are not afraid of asking ‘why’?

The History

Founded by Grace Carter in 2017, Aphra was named after one of the most influential playwrights, poets and novelists of the late seventeenth century, Aphra Behn. She was one of the first women to earn her living by writing under her own name and became renowned for breaking cultural barriers in her work and defying the social norm.

Virginia Woolf said of Aphra: “All women together ought to let flowers fall upon the tomb of Aphra Behn… for it was she who earned them the right to speak their minds.”





The team

The cast of Aphra

Grace Carter

Marketing Director & Founder

After amassing a wealth of skills as a freelance copywriter and marketing consultant, Grace launched We Are Aphra in January 2018. Utilising her BA Hons English degree (First Class) and MA English degree (Distinction), plus her experience of working with businesses in a wide array of industries, Grace has rapidly built an exciting, dynamic and creative company.

She is now a highly sought-after marketing expert and business advisor within Essex and London, who has worked with companies from start-ups to SMEs to those with multi-million-pound turnovers and FTSE 100 statuses.

Grace is renowned for her high-quality writing and editing, her perfectionist and passionate approach to her work, and for the fantastic relationships she has built with her clients over the years. Strategic and results-driven, her focus is always upon building a solid return-on-investment for businesses in a measurable, unique way.


Completed Projects

Matt Jolly

Sales Director

Matt is a talented sales director who has over 15 years’ experience building relationships, identifying opportunities, generating leads, securing contracts, and managing the post-sales process to advantage his clients.

He has worked in a wide array of industries and utilises this multi-faceted experience to tailor his strategy and approach in a succinct, strategic and measurable way.

For Phelan Construction, he personally secured £65 million worth of business within 3 years. He was also part of the senior leadership team that took the business from a turnover of £19 million in 2014 to £77 million in 2018. He helped to increase the conversion rate from one in five to one in three.


Completed Projects

Matt Lane

Commercial Director

Matt helps to lead We Are Aphra through the commercial landscape, ensuring our marketing agency maintains a consistent trajectory of growth and continues to provide an excellent service to clients that continually exceeds expectations.

With extensive experience in customer service, sales management and business development, Matt is a fantastic source of inspiration and direction for We Are Aphra. He has worked as a business director at both multi-million pound businesses and entrepreneurial start-ups. He uses this insight to support our company, as well as our clients in their growth and evolution.

Matt is astute to changes in the corporate climate that could affect our clients, ensuring we respond proactively to this. He also has a keen eye for budgets and spreadsheets, enabling us to continually provide solid return on investment for the businesses we work with.


Jenni Harvey

Project Manager & PA

Jenni has worked in project management and high-level personal assistant positions for nearly 20 years. These have been in a wide variety of sectors, including publishing, insurance, removals, housing and working with Public Health England.

Her roles have included managing large budgets and book publishing projects, assisting with company acquisitions and new office projects, external and internal event management, as well as recently managing a survey of 3 years olds’ dental health across Essex.

With a BA Hons English degree and a wealth of project management experience, Jenni has a keen eye on the deadlines and processes of Aphra, ensuring all our client needs and timescales are met. Efficiency, innovation and consistency are key at Aphra and Jenni is always striving to improve processes and procedures, and therefore the client experience.



Tommy Steward

Senior Graphic Designer

Tommy has worked with a range of leading brands as a hugely accomplished graphic designer and illustrator.

From logo development to film graphics, website design to marketing collateral, Tommy can adapt his style to the needs of a business while also giving them a unique and compelling twist.

Tommy is particularly skilled at unlocking a brand’s visual potential, identifying weaknesses in their visual communication and developing strategies to offer them a stronger, more cohesive identity.


Completed Projects

Amy Brazewell

Marketing Manager

Amy is an established multidisciplinary marketing professional with widespread experience of brand development and audience engagement, across a range of industries including luxury, global travel & publishing.

With a strong business acumen and goal led marketing strategy, Amy’s collaborative approach to deliver creative, engaging communications helps companies to achieve their objectives.


Tom Kelly

Motion Graphic Designer

Tom has recently graduated from his BA (Hons) Graphic Design degree from the University of Hertfordshire with a First-Class and after a one-year placement, joins Aphra as a skilled motion graphic designer and video editor.

Having worked on all types of design, including graphic design for social media, motion graphics, branding, video editing, copywriting, artworking, and print design, Tom is not limited by any job title. He applies himself to every project with clear communication and skilled creativity.


Dan Maslanka

Graphic Designer & Videographer

Dan joins Aphra as a skilled mid-weight graphic designer, photographer and videographer. He has been in the design and media industry for the past 14 years, working along side some of the UK’s biggest outdoor pursuit companies. Alongside this, he has gained experience at agency level, offering branding, advertisement, website and packaging design.

Dan’s other passion is photography, offering professional and creative visual delights with any brand he has collaborated with. Combining both the love of design, photography and film, he is able to offer a full unique creative package for clients.


Martin Roche

Senior SEO & PPC Strategist

Martin has 10 years experience in Paid Media, including Paid Search, working for some of the most renowned global brands, such as American Express Travel, BT, Eurostar, Apple, Jaguar Land Rover and Honda through some of the world’s biggest marketing agencies. Martin’s Paid Social experience includes running the European activity for IMAX Black Panther and Dunkirk. He has also worked with a number of non-profit organisations, start-ups and SMEs across verticals such as Travel and Property.

Completed Projects

Joe Dougherty

Senior Web Developer

Joe has been creating websites and interactive content for over seven years now, with a focus on developing user-friendly sites that perform excellently for clients.

His particular love is for projects with well-thought-out designs using high-quality images as they are always satisfying to see as a final product. A love of video games, movies and comics – and the high level of detail that goes into their design – is one of his main inspirations for working in the creative industries, and his logical methods of thinking made him a natural fit for website development.


Completed Projects

Daniel Hobbs

Web Developer

Dan has worked in digital marketing for over 14 years across multiple sectors, including finance, education, real estate, and events.He strives to understand the purpose and target market of every business he works with and, in turn, develops digital content with a core focus on user experience.Dan is a music and movie fanatic, and takes a ‘healthy mind and body’ approach to life, from personal growth to socialising with family and friends.


Zoe Jolly

Financial Controller

Having previously worked as a management accountant, Zoe brings a wealth of experience to Aphra. Her name is likely to be the one you’ll see at the end of the month when invoices are due.

Always on hand to help clients with any issues they may have, Zoe helps to support the team in their day-to-day activities to ensure the business continues to operate smoothly.

Carys Shannon

Content Writer

A prize-winning writer, Carys combines a creative background in the arts and literature sector with professional experience in marketing. She holds a Professional Diploma issued by the Chartered Institute of Marketing, an MPhil in Writing and various awards for her written work and marketing campaigns.

Carys is a versatile writer who is passionate about her work and able to write in a wide variety of tones and styles whilst always keeping things on brand. Equally at home with longer thought pieces or snappy copy, technical blogs or social media posts, Carys just loves writing.


Abbie Martin-Coldwell

Account Manager

Brands we’ve worked with

It gave me immense pleasure and pride to see the quality of work that has gone into producing this tender. A phenomenal effort.

Phelan Construction View all testimonials

Matt Lane We Are Aphra