You’ll soon learn that we’re sticklers for good writing at aphra. If we spot a typo in an e-mail that is sent to us, we’ll change it before we reply. Some may think it strange, but you’d be surprised how often typos or bad punctuation can affect brand perception.
Building a successful business means putting careful attention to detail into all areas of what you do, whether that’s the images you share, the marketing material you print, the designs you create, the packaging you produce, or the words you write.
No matter how you present your business, people will spot errors a mile off and it will catch their eye out as being sloppy or lazy. We don’t typically notice when something reads perfectly – it sells itself to our subconscious. But we do notice if something hasn’t been done well.