Fun, fresh and captivating, animation can be invaluable when it comes to drawing people to your website, or explaining your products and services. It’s also a cost-effective way of achieving an on-brand video, and it can simplify even the most complex concept in an engaging way. No wonder that 61% of people surveyed said that they’d encountered animation marketing at least once every week!
Animation in Colchester, Essex
Engage, explain and amuse your audience with custom animation
Explainer videos are one of the most popular ways to use animation in your digital marketing, and can either be used to highlight a product (maybe in a ‘how to’ way, or simply as a run-through of features and benefits), or explain a service.
Brand animations are another great way to make your business stand out. Telling the story of your company, its culture, and its products or services in a slick, seamless way (that invites an emotional response with its graphics and music) is a sure-fire way to create those positive brand association vibes you’re looking for.
Animated videos: the only constraint is your imagination
Finding it tricky to convey the right messaging on a traditional video?
Animation can be particularly effective if your business offering is unusual – your product might solve a problem your customers didn’t know there was a solution for, or provide a common service in an uncommon way. Animation is especially useful when tackling concepts that simply wouldn’t be possible with traditional video (at least, not without a Hollywood-sized budget). Good examples might be a fintech product that breaks new ground, an industry-disrupting service offering, or a medical device.
The very best thing about animation is that it can be styled in such a way that it is totally in keeping with your brand identity – the possibilities are endless, and there’s plenty of scope to create something exclusive and very obviously ‘you’.
- Explainer videos
- Animated banners for advertising
- Brand story animations
- Interactive animation for websites
- Motion graphics
- Animation for social media
- Next-level sales presentations
“Animation can explain whatever the mind of man can conceive” – Walt Disney