With video becoming an increasingly popular way for consumers to learn about new products and services – now the number one form of media used in a content strategy, overtaking blogs and infographics – it’s definitely a tool that you should be using to reach your target market.
Getting good reach with video has become easier recently, too – research has shown that social video generates 12 times more shares than text and images combined, while video content is 52 times more likely to rank on the first page of search results than plain text.
Videography in Colchester, Essex
Tell your story in film and maximise engagement
The best marketing videos are centred around the story, not the sell. They draw people in. They inform, they educate and they inspire – in short, they offer value to the viewer, and in doing so they create a connection.
Brand origin stories and behind-the-scenes glimpses at manufacturing or day-to-day business activities are a great way to encourage engagements. This works especially well if your messaging is underpinned by elements such as quality of product or ethical practices, or your area of business is either a bit unusual, creative, or glamorous.
If it’s appropriate to your offering, demo videos and how-tos are a brilliant way to use video to make a positive association with your brand, and are a great way to ensure that your target market knows all they need to know before they make a buying decision.
Testimonials and case studies can be brilliant in video format too, as there’s nothing more authentic than a happy customer putting their face (and not just their name) to telling everyone how great your company is!
Versatile assets for best-value ROI
Videos for the web, social media, and other communication purposes
Marketing videos of all kinds are not only invaluable for social media and other digital uses such as websites, but they can also be great to use for internal communications purposes – perhaps to on-board new employees, or for product training.
In addition, they can be highlighted to customers and prospects whose enquiries might be well-answered by a how-to or product demo video. There are lots of ways to get great value from your marketing video spend!
Our multi-talented team is ideally placed to help you with your video content. Our end-to-end marketing video production service includes identifying suitable video topics, scriptwriting, storyboarding, media training any staff involved, filming, editing, adding any special effects or graphics, voiceover and/or music, plus – finally – formatting your video and sorting out the hosting. Of course, we can help with your video marketing strategy, too, if you’d like our help with SEO optimisation, distribution and analytics.
- Product demo videos
- Case studies
- How-to videos
- Brand videos
- Event videos
- Expert interviews
- Drone footage
- Explainer videos
- Animated videos
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”
Looking for a videography agency in Colchester, or in Essex? Or perhaps you don’t mind where our HQ is, provided we can still offer you the very best creative services? (We can, by the way, wherever you’re located!). Drop us a line today, to start a conversation about how we can help you build your business: [email protected].