Getting your website design right is a big deal. Digital marketing has never been more important, and your website is fundamental to it all. Whether your digital strategy includes social media, digital PR, PPC advertising or organic search, then the aim is to drive traffic to your website where you can inform, entertain and influence your prospective customers, hopefully converting them into sales. Your website has a big job to do – best to design it for optimal success.
Website design in Colchester, Essex
The best website design and architecture for profitable results
Everyone makes snap judgements when they first land on a web page – in fact, research has shown that you have just 50 milliseconds to make a good impression, so design is critical. But it’s not just a case of focusing on the aesthetics, the website architecture must be up to the job, too.
Google stats show that 53% of visitors will abandon your website if it takes more than three seconds to load, plus organisations including the BBC and Amazon have noted that slower page load speeds translate into a loss of users or loss of revenue (and given the impact on visitors, it’s no wonder that page speed is now a search engine ranking factor).
Market your business better online
Choose creative, eye-catching, user-friendly website design
But a great website isn’t just about using the right technology and architecture, or the pages looking pretty – yes, a huge part of that split-second first impression is the aesthetic impact, but it’s closely followed by usability (and this is what will matter longer term, as you build that customer relationship). The best website design processes involve getting the perfect synergy between graphics, layout, text and interactive elements for the best possible user experience. It’s about how your site makes them feel.
Your customers have high expectations, too. They’re used to the slick interfaces of social media and the polished interactive experiences of multinational brands with huge marketing budgets. Does good website design have to cost a small fortune, though? We don’t think so. Our streamlined and SEO-savvy websites offer the simplicity and high production values that web users demand, in a scalable package, for the best possible value and ROI.
Whether you’re looking for an e-commerce website that boosts your sales, a lead-generation portfolio or brochure site that shows prospects just what your business can do, a membership site with a login area, or a website that could be an income stream in itself (such as a media platform, blog or specialist directory), our talented team can do it all.
- Website design and build
- User experience
- Web page copywriting
- Content marketing
- Digital marketing
“A user interface is like a joke. If you have to explain it, it’s not that good.”
Martin LeBlanc, Iconfinder