Brand identity isn’t just a logo, an illustration style, or a set of corporate colours. Brand identity is a way of conveying everything about your organisation – its culture, its values, its customers – in a purely visual way. It says so much about you, without actually saying a word.
Brand design in Colchester, Essex
The best brand identity = instant impact, improved brand recognition
Creating a visual persona for the business is about taking these intangible elements and making them concrete. It takes a bit of time, some deep thought, and a lot of creativity. The end result is a brand identity formed from typography, colour, images and graphics, conveying professionalism and experience, and striking a chord with your target market.
Although you might associate branding with consumer offerings, it’s equally important to B2B companies. After all, in both instances you’re selling to people, and people are wired to take in visual stimuli much more speedily than spoken or written language.
Get your branding right, and you’ll benefit from making a great first impression with new customers and prospects, plus you’ll improve the chances of brand recognition and loyalty in future. Keep it consistent across your channels, and you’ll find your revenue can increase up to 23% compared to a less coherent approach to branding.
Visual branding for better business results
Stand out for all the right reasons with a strategy-led brand identity
The most appealing and recognisable brand identities are anchored in the organisation’s strategy. Whether you’re just launching into business with a start-up, or you’re looking to refresh a tired brand, we can help you refine these elements and use them to springboard into your company’s new, coherent and compelling look.
Enable your brand to reach its full potential by starting a conversation with us about branding today – you’ll be glad you did.
- Company name
- Logo design
- Vehicle livery
- Colour palette
- Printed literature
- Website design
- Packaging design
- Branded clothing
- Business cards
- Advertisements and signage
“Your brand is what people say about you when you’re not in the room.”
Looking for a design agency in Colchester, or in Essex? Or perhaps you don’t mind where our HQ is, provided we can still offer you the very best creative services? (We can, by the way, wherever you’re located!). Drop us a line today, to start a conversation about how we can help you build your business: [email protected].