Building a visual identity and marketing strategy for the long-term
Graphic Design • Communications • Social Media • PR • Photography
Collier & Catchpole are a well-established, respected builders’ merchant within East Anglia with depots in Colchester, Ipswich and Lawford. With trading roots going back nearly 200 years, the business has weathered its fair share of highs and lows. Holding this all together has been a strong brand built on customer service, quality products and competitive prices.
23,356 people reached with a single social media post in November 2018
When we first met with Collier & Catchpole, they were looking for a trustworthy, creative and strategic marketing agency who could help them implement and develop their marketing strategy over the coming years. This has included re-designing their trade deals collateral, promoting and managing events, establishing their social media platforms, copywriting and designing trade catalogues and brochures, designing various collateral as required, and supporting them with their website.
When we first started working with Collier & Catchpole, they already had a brand identity developed as a result of being an established business. However, this had many inconsistencies and we identified that it would benefit from a design refresh. We retained their core colours but worked to ensure these were being printed consistently on all collateral. We also tidied up the way information and images are presented, making it cleaner and more digestible. We have started to fully develop a strong brand identity with quirky and clever images, word puns and simple yet powerful design.
We have worked closely with the Managing Director and Sales Manager at Collier & Catchpole to develop a considered marketing strategy that works to the business budget, seasonal trends and their ambitions for the next few years. This plan covers areas such as their social media across multiple platforms, public relations work, website, in-store events, marketing collateral, signage, promotions, community awareness work, charitable endeavours, photography and videography, and customer research.
As a well-known business within the local community, Collier & Catchpole is of public interest and therefore, it has made sense as part of their marketing work to spend time on their public relations to ensure key updates are well known. With the launch of their new depot in Lawford, we achieved both regional and industry press coverage.
Within our work with Collier & Catchpole, we have undertaken a wide variety of photographs for them to use in marketing collateral, on social media and in the press. This included headshots, event photography and new location images. From the opening of their new Lawford depot, to a charity drive to France, and the donation of a cement mixer to Stanway High School – we were there capturing every moment in crisp, clear detail.
Thank you to the team at Aphra for your work on marketing our new depot in Lawford. We have had fantastic feedback from all of our customers; every single person we met ahead of the official launch said they had already heard the news thanks to our social media campaign, digital advertising and leaflet drop. We also had a great response from everyone popping by the new depot once it was open, with many noting to our team that it was thanks to this marketing that they knew we’d launched. We look forward to continuing our work with Aphra.