Healthy marketing to boost The Sugar Doctor’s profile
Website Development • Social Media • Photography
After spending four years studying with the Institute for Optimum Nutrition in London, The Sugar Doctor – Andy Daly – is now a registered nutritional therapy practitioner. She is also a member of the British Association for Nutrition and Lifestyle Medicine (BANT), and is registered with the Complementary and Natural Healthcare Council (CNHC).
We first started working with The Sugar Doctor back in 2017, not long after she had qualified. Andy had identified that she wanted to work under the brand name of ‘The Sugar Doctor’ but needed help building her profile and credibility within the wellness space. She decided to work with Aphra because of our extensive background and network of contacts within the health and wellbeing sector, and quickly we set to work on building The Sugar Doctor’s numerous platforms.
The first thing we needed to resolve was her website; at the point of meeting Andy, she only had a holding page. We worked with her to build a modern, stylish and easy-to-use website full of personality and colour. We wanted it to be bursting with inspiration, from her meticulously researched blogs to her delicious recipes. We added to this by photographing all of her recipes, ensuring the imagery was high-quality and eye-catching. It needed to make you salivate at the sight of it… and it certainly made us hungry when styling and shooting it.
3000 new Instagram followers in 2 months
Once The Sugar Doctor’s new website launched, we worked with her to develop her social media platforms. This included ensuring she was using the best handles available, with the highest quality imagery being posted regularly and consistently, as well as great engagement with her followers.
Consistent social media marketing activity
For three years, we worked closely with The Sugar Doctor on creating monthly social media content for her Facebook and Instagram accounts with quality copywriting and scheduling to make it all run easily and efficiently without stress or hassle. We ensured the messaging aligned with Andy’s work and, where possible, promoted her consultancy services to help increase the opportunities for new clients. We also filmed many of Andy’s recipes to add unique, dynamic content.
Beautiful illustrations and graphic design
In addition to our website development and social media marketing work with The Sugar Doctor, we also got the chance to work on some fun projects, including designing a custom apron for Andy to use in her workshops and when filming. Additionally, we designed some recipe cards for her to give out during presentations, and worked on developing unique slideshows to tell the story of her journey during school talks that Andy gave.
Grace puts her heart and soul into everything she does. She is 100% reliable and works diligently with a rare sense of enthusiasm and creativity. I have loved working with her and look forward to carrying on doing so.