Capturing studio and lifestyle photographs for renowned food brand, Tiptree
Tiptree Tea Rooms & Patisserie is renowned for its award-winning, royalty-loved jams and tea rooms, seen in hotels and boutique delicatessens throughout the globe. It was therefore a great honour for us to work with such an inspiring local business.
As part of our work with Tiptree, we were asked to photograph a series of studio and lifestyle images of their ‘afternoon tea at home’ set and their ‘cupcake making kit’ – both of which had been launched as a way of reaching customers post-lockdown. We wanted to create a really stylish, inspirational and accessible shoot – showing the food in its best light, but also showing how nice it could be to do both of these activities at home.
Food photography that makes you want to take a bite!
With the cupcake making kit, we roped in the help of Grace’s daughter to position it as a family-friendly and fun activity. For the afternoon tea, we decided to make this look really luxurious and delicious to show how it could be just as nice as eating out in any of the Tiptree tea rooms, and also how good value it was for the money.
We were thrilled with the results of our food photography, as were Tiptree, and also thoroughly enjoyed getting to eat the cupcakes and cakes at the end of the shoot! There were a lot of hungry tummies in our office that day!
Delivering the perfect message to customers
To complete the experience for the customer, we also redesigned the recipe card and letters that were sent out with the afternoon tea and packs, ensuring they were as beautiful and accessible as the food itself. We wanted them to feel in keeping with the current brand, while also ensuring the recipe card would work when cooking with children.
These are stunning pictures! Thank you so much for doing all of these for us, and so much choice too!