Sprinkling magic dust over product photography
Photography • Strategy • Social Media
Twinkledust are a small independent children’s clothing brand based in Essex. They were looking for someone who could help with their photography and social media marketing. With children ourselves, we understood their target market perfectly – and also appreciated how important it was that the high quality of their products translated through their imagery.
Initially, we captured their newborn gift set range in a studio setting. This allowed them to get photographs that would work on their e-commerce website, and also that could be cut out for brochures and other marketing collateral. We explored more simple layouts, as well as creative flat-lays. However, nothing sells a product quite as well as when it can be seen in action. As such, we suggested a lifestyle photoshoot for their summer range so potential customers could see how the clothing looked when being worn by other children. We wanted these images to feel natural and authentic, rather than a pushy sales tactic.
As the summer clothing range was intended for sunny beach holidays, we took a trip down to our local beach at Mersea Island. The pretty pastel beach huts in the background were the perfect staging for these adorable photographs, without overpowering the emphasis on the clothing. The models had a close affinity to the brand – their mummy is one of the co-founders and the girls are sisters. They were fantastic models and really got involved.
We were thrilled with the images captured, and also suggested to the brand that they continue with lifestyle shoots going forward – especially for social media – to add authenticity and realism to their communications. This is something they have continued to do and has really helped to elevate the visual identity of Twinkledust.
We absolutely love the photos! Thank you so much!