A new brand aesthetic for an international fashion director working with A-list celebrities
Branding • Design • Strategy
Zadrian Smith is an international fashion director and the pioneering force behind his styling studio, which works with names including Naomi Scott, Winnie Harlow, Ariana DeBose, Asante Blackk, Skai Jackson, Marsha Stephanie Blake and Ally Maki. His work has been published by print and digital titles such as American Vogue, British Vogue, Teen Vogue, Glamour, The Telegraph Magazine, Entertainment Weekly, The Last Magazine, V, VMan, HERO, HEROINE, PETRIe, Sunday Times Style and The Coveteur. His USP is the level in which his work is deeply rooted in academic research and knowledge of the fashion world.
Zadrian came to us initially for an opinion on the copy for his pitch deck, which he was sending out to leading celebrity agents and design studios across the globe. We knew it could be better communicated, visually and through words – especially given his high profile roster of clients – so agreed to work closely together on developing a new brand aesthetic that better championed Zadrian and his team’s amazing styling work.
Promoting design projects with Burberry and Prada
When it came to improving how he communicated his services and successes, we wanted to give Zadrian’s work the platform to shine. We focussed on how to best display the talent he worked with, the huge brand names he’d collaborated with, the globally recognised events he’d styled for, the spectacular press coverage he had achieved for clients and the bespoke design projects he’d had an influential role in with names such as Burberry, Prada and Brandon Maxwell.
A new client achieved 48 hours after developing the ‘pitch deck’
We broke Zadrian’s sales pitch communication down into two parts; an initial pitch deck that could be sent out as an introduction to the studio and his previous work, and then a more tailored proposal document once he had secured a meeting with a potential client. These documents immediately started opening new doors for Zadrian and his team, with one new client signing with him just 48 hours later.
I have impeccably high standards when it comes to work being produced, and every time I work with Grace, she exceeds my expectations. I needed to give my portfolio a lift in an effort to secure a key client. The dedication and commitment from Grace and her team was astounding and within 48 hours of submitting the pitch that Grace’s team produced, I managed to secure the client for future.