Digital Marketing

  • Pay-per-click advertising (PPC), which includes paid search and display ad options, plus social media advertising, can give your web traffic – as well as your enquiry and sales levels – an instant boost. However, it has to be done well, or you’ll find a wonderful uplift in visitors to your site, but your bounce rates will soar, and you’ll see no discernible business growth and no worthwhile ROI.

  • SEO – or search optimisation – is the art (and science) of improving and updating your website through specialist techniques so that your web pages appear high up in the search results for Google and other search engines, for higher web traffic and more sales or enquiries.

  • Social media marketing offers a huge opportunity – with around 45% of the world’s population (around 3.48 billion people) active on social media platforms, there’s a massive audience that can be reached ad influenced through these channels.

  • Getting your website design right is a big deal. Digital marketing has never been more important, and your website is fundamental to it all. Whether your digital strategy includes social media, digital PR, PPC advertising or organic search, then the aim is to drive traffic to your website where you can inform, entertain and influence your prospective customers, hopefully converting them into sales. Your website has a big job to do – best to design it for optimal success.

  • A marketing review could be the most effective and best-value work you outsource this year. Whether you’re a department of one (perhaps not even full-time, especially if you’re the business owner), or part of a huge team of marketing and communications specialists, getting a new perspective from independent experts can inject fresh thinking into your strategy.

  • When it comes to competing with all the other mail in your customers’ inboxes, of course the subject line carries a lot of the load initially. But if you want that all-important click-through you’ll need to ensure that your email content is on point. Nailing the messaging is important – figure out what your customers want and need from you, then offer it to them – but for them to take notice and be persuaded to click on a button or link, your email design will need instant impact.

  • Once your website is live, the most important thing to get in place is your website hosting package. This is something that you can do through Aphra, whether we built your website or not. Our website hosting packages are secure with 100% uptime. Your website maintenance is also critical to the health and safety of your website, ensuring all updates are completed on time and your site is kept up-to-date to minimise the risk of attack or downtime. Aphra can also help with all your website maintenance needs, ensuring your business storefront is always kept looking fresh.

Pay-per-click advertising (PPC), which includes paid search and display ad options, plus social media advertising, can give your web traffic – as well as your enquiry and sales levels – an instant boost. However, it has to be done well, or you’ll find a wonderful uplift in visitors to your site, but your bounce rates will soar, and you’ll see no discernible business growth and no worthwhile ROI.

SEO – or search optimisation – is the art (and science) of improving and updating your website through specialist techniques so that your web pages appear high up in the search results for Google and other search engines, for higher web traffic and more sales or enquiries.

Social media marketing offers a huge opportunity – with around 45% of the world’s population (around 3.48 billion people) active on social media platforms, there’s a massive audience that can be reached ad influenced through these channels.

Getting your website design right is a big deal. Digital marketing has never been more important, and your website is fundamental to it all. Whether your digital strategy includes social media, digital PR, PPC advertising or organic search, then the aim is to drive traffic to your website where you can inform, entertain and influence your prospective customers, hopefully converting them into sales. Your website has a big job to do – best to design it for optimal success.

A marketing review could be the most effective and best-value work you outsource this year. Whether you’re a department of one (perhaps not even full-time, especially if you’re the business owner), or part of a huge team of marketing and communications specialists, getting a new perspective from independent experts can inject fresh thinking into your strategy.

When it comes to competing with all the other mail in your customers’ inboxes, of course the subject line carries a lot of the load initially. But if you want that all-important click-through you’ll need to ensure that your email content is on point. Nailing the messaging is important – figure out what your customers want and need from you, then offer it to them – but for them to take notice and be persuaded to click on a button or link, your email design will need instant impact.

Once your website is live, the most important thing to get in place is your website hosting package. This is something that you can do through Aphra, whether we built your website or not. Our website hosting packages are secure with 100% uptime. Your website maintenance is also critical to the health and safety of your website, ensuring all updates are completed on time and your site is kept up-to-date to minimise the risk of attack or downtime. Aphra can also help with all your website maintenance needs, ensuring your business storefront is always kept looking fresh.

Design & Creative

  • Poster design is all about instant impact – catching the eye and conveying a message in just a few seconds. Whether you’re advertising a local event such as a concert or festival, or planning a huge corporate ad campaign on bus stops and billboards, the aim is the same: grab attention.

  • It's not always possible to tell your brand story through photographs. As such, it's always beneficial to have an illustrative style established for your business. Sometimes it can help you illustrate a point where you'd otherwise struggle, and in some cases it can simply work to complement other visual elements of your brand.

  • Drone footage is one of the latest devices available in the video marketing toolkit, and one of the reasons it’s so compelling is because it enables people to literally see things from a totally fresh angle. Humans love novelty, and seeing the world from a bird’s eye view certainly ticks that box.

  • Fun, fresh and captivating, animation can be invaluable when it comes to drawing people to your website, or explaining your products and services. It’s also a cost-effective way of achieving an on-brand video, and it can simplify even the most complex concept in an engaging way. No wonder that 61% of people surveyed said that they’d encountered animation marketing at least once every week!

  • Business photography is all about making the best possible impression at first sight. We all want to invest in the best, and one of the ways we judge this value is on appearance. Slick business photography with high production values is a must.

  • People buy from people. How do you convey all these things in a way that works without (or before) meeting in person? The answer is to invest in some maybe-not-so-corporate, corporate headshots to build your personal brand (or build your business brand on a more personal level), across all your marketing materials.

  • Your logo is a key part of your brand identity – so much so that you can often hear the terms being used interchangeably (even though technically a logo is just one component of a brand identity). It’s got to be front of mind when designing a new identity for a brand, because all the other visual aspects take their cue from this central element.

  • With video becoming an increasingly popular way for consumers to learn about new products and services – now the number one form of media used in a content strategy, overtaking blogs and infographics – it’s definitely a tool that you should be using to reach your target market.

  • Artworking isn’t considered to be as sexy and exciting as the more conceptual, creative elements of graphic design services – but boy is it important. You’ll hear the term ‘artworking’ used in a variety of contexts and when referring to anything from the final tweaks needed to ensure artwork is print-ready, to design and layout jobs that adhere to existing brand guidelines and corporate style. However, whichever type of artworking services you require, the important constant is that quality is key.

  • Brand identity isn’t just a logo, an illustration style, or a set of corporate colours. Brand identity is a way of conveying everything about your organisation – its culture, its values, its customers – in a purely visual way. It says so much about you, without actually saying a word.

  • Print is not dead, though it’s a common misconception in these days of digital advertising and social media. There are plenty of circumstances in which you need something tangible to fulfil your marketing communications needs – enter the brochure, leaflet, postcard or flyer. An impactful piece of print design will elevate your brand and convey all those important brand values in a memorable way.

  • Your brand aesthetic is one of the most fundamental parts of your business; it is a visual communicator that ensures you remain memorable and eye-catching and separates you out against your competitors. As such, an investment in graphic design is always a wise one. 

Poster design is all about instant impact – catching the eye and conveying a message in just a few seconds. Whether you’re advertising a local event such as a concert or festival, or planning a huge corporate ad campaign on bus stops and billboards, the aim is the same: grab attention.

It's not always possible to tell your brand story through photographs. As such, it's always beneficial to have an illustrative style established for your business. Sometimes it can help you illustrate a point where you'd otherwise struggle, and in some cases it can simply work to complement other visual elements of your brand.

Drone footage is one of the latest devices available in the video marketing toolkit, and one of the reasons it’s so compelling is because it enables people to literally see things from a totally fresh angle. Humans love novelty, and seeing the world from a bird’s eye view certainly ticks that box.

Fun, fresh and captivating, animation can be invaluable when it comes to drawing people to your website, or explaining your products and services. It’s also a cost-effective way of achieving an on-brand video, and it can simplify even the most complex concept in an engaging way. No wonder that 61% of people surveyed said that they’d encountered animation marketing at least once every week!

Business photography is all about making the best possible impression at first sight. We all want to invest in the best, and one of the ways we judge this value is on appearance. Slick business photography with high production values is a must.

People buy from people. How do you convey all these things in a way that works without (or before) meeting in person? The answer is to invest in some maybe-not-so-corporate, corporate headshots to build your personal brand (or build your business brand on a more personal level), across all your marketing materials.

Your logo is a key part of your brand identity – so much so that you can often hear the terms being used interchangeably (even though technically a logo is just one component of a brand identity). It’s got to be front of mind when designing a new identity for a brand, because all the other visual aspects take their cue from this central element.

With video becoming an increasingly popular way for consumers to learn about new products and services – now the number one form of media used in a content strategy, overtaking blogs and infographics – it’s definitely a tool that you should be using to reach your target market.

Artworking isn’t considered to be as sexy and exciting as the more conceptual, creative elements of graphic design services – but boy is it important. You’ll hear the term ‘artworking’ used in a variety of contexts and when referring to anything from the final tweaks needed to ensure artwork is print-ready, to design and layout jobs that adhere to existing brand guidelines and corporate style. However, whichever type of artworking services you require, the important constant is that quality is key.

Brand identity isn’t just a logo, an illustration style, or a set of corporate colours. Brand identity is a way of conveying everything about your organisation – its culture, its values, its customers – in a purely visual way. It says so much about you, without actually saying a word.

Print is not dead, though it’s a common misconception in these days of digital advertising and social media. There are plenty of circumstances in which you need something tangible to fulfil your marketing communications needs – enter the brochure, leaflet, postcard or flyer. An impactful piece of print design will elevate your brand and convey all those important brand values in a memorable way.

Your brand aesthetic is one of the most fundamental parts of your business; it is a visual communicator that ensures you remain memorable and eye-catching and separates you out against your competitors. As such, an investment in graphic design is always a wise one. 

Sales & Business Development

  • Whether you want to give your sales a shot in the arm with a quick, concentrated push on new business, or want longer-term support that’s scalable, our field-based business development services can help drive business growth and boost profits. Outsourcing in this way not only offers best value (you can benefit from the expertise of a high-level sales professional without having to commit to the sort of full-time salary that one would command), but avoids the admin burden and additional costs of increasing the size of your sales team.

  • Want to grow your business? The simplest and cheapest way to boost profits is to improve your conversion rate – you’ve already done the work (and committed to the spend) to get those leads in the first place, so it really does pay to make the most of them. By maximising the proportion of prospects who turn into actual paying customers, you’re not just increasing revenue, but profitability too.

  • Our sales strategy experts offer invaluable support to business owners and directors who wish to drive more profitable, sustainable business growth. By drawing together valuable information from our rigorous sales analysis activity – including insights regarding customers, markets, competitors, business environments, processes and internal organisation – our clients benefit from a sales strategy that is demonstrably founded in fact and data and tailored to their specific business goals.

  • First impressions matter, don’t they? So, when it comes to sales pitches, you’ve got to grasp the chance to give it all you’ve got. Whether your product or service is simple or complicated, the same planning and attention to detail is key to success – get this right and you will find that the rest of the sales process will run as smoothly as possible, as you’ll have anticipated potential objections, uncertainties or questions, and addressed them already.

  • Our lead generation services lay the groundwork for a sale, handing over to your team to close the deal and take the business relationship forward from that point – but we can also offer the final piece of the sales process puzzle, to also cinch the deals for you. Our sales negotiation services close sales and develop ongoing business relationships, should you need end-to-end expert input to maximise your company’s sales potential (whether in the long- or short-term).

  • Post-sales account management is commonly handled by the sales function of a business, but although the broad goals are the same (building relationships and maximising profits), there are distinct differences. The account manager’s remit is to ensure continued customer satisfaction and an ongoing, mutually beneficial relationship, retaining that client and identifying opportunities for up- and cross-selling. As such, account management is an essential part of successful and sustainable business growth – which is why our sales consultancy clients often ask us for our expert input on this key element of business development.

Whether you want to give your sales a shot in the arm with a quick, concentrated push on new business, or want longer-term support that’s scalable, our field-based business development services can help drive business growth and boost profits. Outsourcing in this way not only offers best value (you can benefit from the expertise of a high-level sales professional without having to commit to the sort of full-time salary that one would command), but avoids the admin burden and additional costs of increasing the size of your sales team.

Want to grow your business? The simplest and cheapest way to boost profits is to improve your conversion rate – you’ve already done the work (and committed to the spend) to get those leads in the first place, so it really does pay to make the most of them. By maximising the proportion of prospects who turn into actual paying customers, you’re not just increasing revenue, but profitability too.

Our sales strategy experts offer invaluable support to business owners and directors who wish to drive more profitable, sustainable business growth. By drawing together valuable information from our rigorous sales analysis activity – including insights regarding customers, markets, competitors, business environments, processes and internal organisation – our clients benefit from a sales strategy that is demonstrably founded in fact and data and tailored to their specific business goals.

First impressions matter, don’t they? So, when it comes to sales pitches, you’ve got to grasp the chance to give it all you’ve got. Whether your product or service is simple or complicated, the same planning and attention to detail is key to success – get this right and you will find that the rest of the sales process will run as smoothly as possible, as you’ll have anticipated potential objections, uncertainties or questions, and addressed them already.

Our lead generation services lay the groundwork for a sale, handing over to your team to close the deal and take the business relationship forward from that point – but we can also offer the final piece of the sales process puzzle, to also cinch the deals for you. Our sales negotiation services close sales and develop ongoing business relationships, should you need end-to-end expert input to maximise your company’s sales potential (whether in the long- or short-term).

Post-sales account management is commonly handled by the sales function of a business, but although the broad goals are the same (building relationships and maximising profits), there are distinct differences. The account manager’s remit is to ensure continued customer satisfaction and an ongoing, mutually beneficial relationship, retaining that client and identifying opportunities for up- and cross-selling. As such, account management is an essential part of successful and sustainable business growth – which is why our sales consultancy clients often ask us for our expert input on this key element of business development.

Communications

  • Does your marketing copy need proofreading? We’d always say yes, no matter how accomplished a writer you might be. Perfection is important. This is because trust is critical when converting prospects into customers – and one sure-fire way to undermine that trust is to have marketing copy which is noticeably not quite up to scratch. If the writing is sloppy, then the implication is that maybe other aspects of the organisation’s professionalism are lacking, too.

  • Great product? Tick. Great customer service? Tick. Great team? Tick. Then you need to start shouting about it! Our strategic public relations offering will help you tell the world about your business effectively, leveraging the power of third-party endorsement to enhance your company’s reputation and raise its profile with your target customer.

  • Our marketing and communications training packages are comprehensive, thanks to the broad skillset and experience of our Aphra team.

    Either at our Essex-based office or via Zoom, you can affordably up-skill your in-house staff to update their knowledge, fill in any gaps in their experience, or to elevate their existing skills to a new level. Investing in your staff in this way isn’t just about ensuring a more effective marketing function. It’ll also help with staff satisfaction and retention. It’s a win-win!

  • Let’s cut to the chase, words matter. A lot. When it comes to engaging with your customers (and impressing prospects), your marketing copy is instrumental in how they feel about your brand, how they understand your offering, and how they make their buying decision.

    Good copywriting can educate, encourage, entertain and reassure your audience – nudging them into engaging with your brand, and keeping your business front of mind when they are ready to make a buying decision. Ultimately, this influence can make the difference between them choosing to buy from you or from a competitor.

  • Does your marketing copy need proofreading? We’d always say yes, no matter how accomplished a writer you might be. Perfection is important. This is because trust is critical when converting prospects into customers – and one sure-fire way to undermine that trust is to have marketing copy which is noticeably not quite up to scratch. If the writing is sloppy, then the implication is that maybe other aspects of the organisation’s professionalism are lacking, too.

Does your marketing copy need proofreading? We’d always say yes, no matter how accomplished a writer you might be. Perfection is important. This is because trust is critical when converting prospects into customers – and one sure-fire way to undermine that trust is to have marketing copy which is noticeably not quite up to scratch. If the writing is sloppy, then the implication is that maybe other aspects of the organisation’s professionalism are lacking, too.

Great product? Tick. Great customer service? Tick. Great team? Tick. Then you need to start shouting about it! Our strategic public relations offering will help you tell the world about your business effectively, leveraging the power of third-party endorsement to enhance your company’s reputation and raise its profile with your target customer.

Our marketing and communications training packages are comprehensive, thanks to the broad skillset and experience of our Aphra team.

Either at our Essex-based office or via Zoom, you can affordably up-skill your in-house staff to update their knowledge, fill in any gaps in their experience, or to elevate their existing skills to a new level. Investing in your staff in this way isn’t just about ensuring a more effective marketing function. It’ll also help with staff satisfaction and retention. It’s a win-win!

Let’s cut to the chase, words matter. A lot. When it comes to engaging with your customers (and impressing prospects), your marketing copy is instrumental in how they feel about your brand, how they understand your offering, and how they make their buying decision.

Good copywriting can educate, encourage, entertain and reassure your audience – nudging them into engaging with your brand, and keeping your business front of mind when they are ready to make a buying decision. Ultimately, this influence can make the difference between them choosing to buy from you or from a competitor.

Does your marketing copy need proofreading? We’d always say yes, no matter how accomplished a writer you might be. Perfection is important. This is because trust is critical when converting prospects into customers – and one sure-fire way to undermine that trust is to have marketing copy which is noticeably not quite up to scratch. If the writing is sloppy, then the implication is that maybe other aspects of the organisation’s professionalism are lacking, too.