Imagine a world in which you got into a car before a long journey and didn’t know where you were going. No Sat Nav. No map. No reading the stars to find your way. Once upon a time, many centuries ago, it may have been acceptable - but not now. So why would you launch a critical campaign, investing serious capital into it, if you didn’t have a strategy providing you with a clear blueprint for the path forwards?

“We just want a press release”, says every Marketing Manager that has to do the bare minimum to pass their annual appraisal. NO, Dave. NO. You don’t want that. You want a creative, proactive, memorable multi-channel campaign that people genuinely want to talk about because it’s chuffing good - and that gets maximum eyeballs on it via organic press and viral social shares.

If scheduling content, tracking data, running reports, and analysing the results is your thing, then by ALL means - manage your own campaign. But if not, then we’ve got your back. Is it cheaper than doing it yourself? No. Is it going to buy you back more hours with your family (or time spent swirling around on your desk chair in the office if your boss doesn’t advocate flexible working), then absolutely - yes!