WE MAKE CHANGE HAPPEN
Through creative brand strategy and campaign development
OUR FOCUS AREAS
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MENTAL HEALTH
At Aphra, mental health is a top priority. It should be for everyone—it's the health of our brain, for goodness sake - the essential cog within our body that keeps things working. Yet, for some reason, there's still a stigma around discussing and caring for it. Break a leg, and everyone understands, but mental health often gets overlooked.
We’re committed to changing that. Whether your goal is personal growth or building stronger communities, we want to work with you to promote healthier, more resilient, and empathetic lives globally.
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SOCIAL EQUITY
It’s not rocket science - although maybe if it was, more would’ve invested into it (!) — but we believe everyone deserves equal treatment. That means equal pay, healthcare, rights, and opportunities for all, regardless of gender or identity. It shouldn’t require campaigning, especially in this century.
Yet here we are. Committed to building a just society, we recognise that systemic inequalities persist, disproportionately affecting marginalised communities. We aim to amplify underrepresented voices, advocate for policy changes, and bridge gaps in opportunity and resources.
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ENTREPRENEURSHIP
Aphra (the agency, not the Renaissance author) was founded by a determined entrepreneur with vision, passion, and relentless drive. Some might call her a ‘hustler’. Our journey as an agency has inspired us to help others embark on theirs.
Entrepreneurship fuels innovation, economic growth, and job creation. By supporting entrepreneurs, especially those from underserved communities, we aim to build brands, remove barriers, and run impactful campaigns. Our goal is to dismantle barriers, provide essential resources and mentorship, and foster creativity and resilience.
ABOUT APHRA
We believe in the power of purpose-led storytelling. Our namesake, Aphra Behn (1640–1689), was a pioneering English writer, poet, and playwright, one of the first women to make a living from writing. She defied 17th-century norms with daring works like The Rover and Oroonoko, exploring themes of gender, power, and colonialism.
Despite criticism for her boldness, Behn became a feminist icon, with Virginia Woolf noting, "All women together ought to let flowers fall upon the grave of Aphra Behn… for it was she who earned them the right to speak their minds." Behn’s spirit of defiance and creativity still inspires those who challenge boundaries and champion free expression.
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Awards & Recognitions
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The Metamorphose Group has been selected for the 'Culture 100' Award - Growth Edition. This award recognises the most loved and happiest B2B companies to work for in the UK. Honourees include industry giants like Rapyd, GWI, and ThoughtMachine, as well as innovative early-stage companies such as Pipe, Beem, and Spring. The Culture 100 Award is a 12-month certification celebrating companies passionate about fostering thriving workplaces.
Backed by world-renowned talent leaders and supported by deep research alongside Nielsen, Culture 100 is more than just an award. It represents a significant movement aimed at turbo-charging the adoption of thriving workplaces across the UK.
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The Metamorphose Group was shortlisted for the Established Business of the Year category in the East of England at the 2024 Allica Bank Great British Entrepreneur Awards.
Making the shortlist is an incredible achievement, considering the combined turnover of £2.9 billion and approximately 20,000 employees among the finalists.This nomination highlights The Metamorphose Group's significant contribution to the UK economy.
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Grace Carter and The Metamorphose Group were shortlisted for the ‘Young Entrepreneur of the Year’ award at The Growing Business Awards.
https://growingbusinessawards.co.uk/growingbusinessawards2024/en/page/home
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Grace Carter, was award silver for the second time as a finalist in the 2024 Best Businesswomen Awards for 'Best Business'. This nomination is a testament to her exceptional leadership and outstanding business acumen. Grace previously secured a Silver Award in 2022.
