SOCIAL EQUITY
For us, social equity is more than a buzzword. It’s our mission. This year, we’re putting social equity front and centre. Why? Because we believe that great brands aren’t just about profit—they’re about making a difference. In a world where too many voices go unheard and too many people are left behind, it’s time for a change. And we’re committed to being a leader within that change.
Why Social Equity Matters
Let’s be real — inequity is still a massive issue. Whether it’s underrepresented voices not getting the platform they deserve, policies that perpetuate the status quo, or systemic gaps in opportunity and resources, the playing field is far from level. As an agency, we see it as our responsibility to use our platform, our influence, and our creativity to push for something better. Because when everyone has a seat at the table, we all win.
Systemic inequalities affect every aspect of society, from education and healthcare to employment and housing. These disparities hinder the potential of individuals and communities, perpetuating cycles of disadvantage and exclusion. By addressing these issues, we can empower individuals, foster diverse communities, and promote a society where everyone has an equal opportunity to thrive.
How We’re Making a Difference:
Amplifying Underrepresented Voices: We’re committed to giving a megaphone to those who’ve been sidelined for too long. Whether through our work with diverse brands, our content that champions inclusivity, or our collaborations with creators from all backgrounds, we’re here to ensure that everyone’s story gets told — and heard
Advocating for Policy Changes: Change doesn’t just happen by accident. We’re actively involved in pushing for change in government policies which break down barriers and create real opportunities for all. From supporting initiatives that promote diversity in leadership to backing legislation that ensures fair treatment for marginalised communities, we’re using our voice to influence the decisions that matter.
Bridging Gaps in Opportunity and Resources: Talent is everywhere, but opportunity isn’t. That’s why we’re committed to creating and supporting programs that level the playing field. Whether it’s mentorship initiatives, scholarships, or partnerships with organisations focused on equity, we’re working to ensure that everyone has the tools and opportunities they need to succeed.
Why It’s Important to Us:
We know first-hand what it’s like to be on the receiving end of discrimination and inequity. We also know how much power we have within our work to change this for others.
At Aphra, we believe that true success isn’t just measured in profits — it’s measured in impact. Social equity isn’t just a theme for us this year; it’s a mission that drives everything we do. We’re here to create work that not only resonates with audiences but also contributes to a world where everyone has a fair shot at success.
So, if you’re as passionate about social equity as we are—or if you’re ready to learn how you can make a difference alongside us—let’s talk. Together, we can create campaigns that not only move the needle but also move the world in the right direction. Time to make our voices count and our actions matter.
OUR CAMPAIGN WORK
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THE PANDEMIC THAT IS SHAPING US
Amidst the challenges of an unprecedented global pandemic, McKinsey & Company sought our expertise to swiftly devise a comprehensive campaign addressing the transformative impact of the crisis. The objective was to provide strategic insights, comfort, and a sense of direction during uncertain times.
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EMPOWERING SUSTAINABLE INSIGHTS
Schneider Electric enlisted our expertise to translate the profound insights from their consumer survey on sustainability into an impactful campaign. The objective was to strategically convey these findings to a global audience, emphasising the growing consumer concern for sustainability and their evolving role in fostering positive change.
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The Academic Woman
Creation and delivery of The Academic Woman brand, magazine and online presence. A quarterly magazine and community for women working or aspiring to work in academia.
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MS-UK
Providing strategic consultation to develop a marketing strategy for a charity. A series of workshops with key stakeholders, touching on Finding your Why and focussing on Creating a Customer and Standing out in the Market.
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Action For Family Carers
Coming soon.
ALONgSIDE SOCIAL EQUITY, WE ALSO FOCUS ON:
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At Aphra, mental health is a top priority. It should be for everyone—it's the health of our brain, for goodness sake - the essential cog within our body that keeps things working. Yet, for some reason, there's still a stigma around discussing and caring for it. Break a leg, and everyone understands, but mental health often gets overlooked.We’re committed to changing that. Whether your goal is personal growth or building stronger communities, we want to work with you to promote healthier, more resilient, and empathetic lives globally.
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Aphra (the agency, not the Renaissance author) was founded by a determined entrepreneur with vision, passion, and relentless drive. Some might call her a ‘hustler’. Our journey as an agency has inspired us to help others embark on theirs.
Entrepreneurship fuels innovation, economic growth, and job creation. By supporting entrepreneurs, especially those from underserved communities, we aim to build brands, remove barriers, and run campaigns that empower individuals. Our goal is to dismantle barriers, provide essential resources and mentorship, and foster a culture of creativity and resilience.
We’re committed to changing that. Whether your goal is personal growth or building stronger communities, we want to work with you to promote healthier, more resilient, and empathetic lives globally.