MENTAL HEALTH
Our team has (unfortunately) had a catalogue of personal experiences to serve as a reminder for why mental health isn't just a priority — it's at the core of what we do.
We believe mental health should be a top priority for everyone. Frankly, it’s something that should be universally acknowledged and valued - and not just because of individual well-being. It concerns the health of the mind; the very engine that drives everything we do. Think about it—your brain is the central cog that keeps everything else functioning. Yet, for reasons that baffle us (and probably you too), there’s still a stigma around discussing mental health, taking care of it, and giving it the attention it deserves. Break an arm, and you get sympathy, support, and care. But when it comes to mental health, the reaction isn’t always the same.
#BRAIN
At Aphra, we’re not okay with that disparity. As individuals with a complete inability to sit on our hands when we can see something not right, we’re not interested in merely getting by or accepting the status quo. Just as we’d be quick to mend a broken bone, we’re committed to addressing mental health with the same urgency, care, and attention. That’s why, this year, we’ve chosen to make mental health one of the key focus areas for our client work.
We’re eager to collaborate with like-minded partners who share our vision of a world where mental health is openly discussed, fiercely protected, and actively nurtured. Whether your goal is to inspire individual well-being, foster healthier work environments, or create more resilient, compassionate communities, we’re here to help you achieve it.
Our mission goes beyond mere awareness — we want to drive meaningful change. We’re passionate about helping individuals lead healthier, more balanced lives while also contributing to the growth of communities that are not just productive but also empathetic and strong.
By focusing on mental health, we’re not just addressing a trend; we’re embracing a critical need. We invite you to throw your hat into the ring with Aphra and join us in breaking down the stigma, elevating the conversation, and creating lasting impact for future generations to ensure our children never have to go through what we - and our loved ones - have.
How We’re Making a Difference:
We’re not just raising awareness; we’re actively weaving mental health into the fabric of our work. Here’s how:
Creating safe spaces: We’re dedicated to fostering environments where it’s okay to not be okay. Whether it’s in the workplace, in our partnerships, or in our campaigns, we’re advocating for open conversations about mental health. No stigma, no judgement — just real talk about what’s going on and how we can support each other.
Championing work-life balance: Burn-out is real, and it’s not something we’re willing to ignore. We’re promoting practices that prioritise balance, flexibility, and time for self-care. It’s not about working less; it’s about working smarter, so that everyone can bring their best selves to the table without sacrificing their mental health.
Incorporating mental health into our work: From campaigns that raise awareness about mental health issues to initiatives that support mental wellness, we’re integrating mental health into our projects and partnerships. We’re committed to using our platform to break down barriers, challenge misconceptions, and make mental health a priority in every space we touch.
THE PROOF IS IN THE PUDDING…
OR CASE STUDY
#JoolsLAW
When we saw Ellen Roome, a bereaved mother campaigning for changes in the law surrounding access to children’s data on social media to help protect their mental health and save lives, it was an unquestionable project for us to lend our skills to. The urgency was applied when the UK government announced their petition site was being suspended within a week due to the upcoming election, and Ellen had only days to find the necessary 100,000 signatures to inspire change. What happened next was a global movement, which has since caught the attention of Prince Harry and Meghan’s Archewell Foundation to raise awareness of this issue.
MAKE YOUR DAY
We know that loneliness is rife in our communities - but never was this more of an issue than during the Covid-19 pandemic. Many residents felt unsafe about leaving their houses after the restrictions were lifted. We were commissioned by Colchester City Council to strategise, design, and execute a campaign - later known as ‘Make Your Day’ - to encourage residents to return to their favourite local haunts in the community once it was safe to do so. The comprehensive multi-channel creative campaign included spoken word poetry, a social media campaign, leafletting, digital marketing, radio adverts, and achieved resounding success.
ALONgSIDE mental health, WE ALSO FOCUS ON:
-
It’s not rocket science - although maybe if it was, more wealthy men would’ve invested their money in it (!) —but we believe everyone deserves equal treatment. That means equal pay, healthcare, rights, and opportunities for all, regardless of gender or identity. It’s something that shouldn’t require campaigning, especially in this century.Yet here we are. Committed to building a just society, we recognise that systemic inequalities persist, disproportionately affecting marginalised communities. By focusing on social equity, we aim to amplify underrepresented voices, advocate for policy changes, and bridge gaps in opportunity and resources.We’re committed to changing that. Whether your goal is personal growth or building stronger communities, we want to work with you to promote healthier, more resilient, and empathetic lives globally.
-
Aphra (the agency, not the Renaissance author) was founded by a determined entrepreneur with vision, passion, and relentless drive. Some might call her a ‘hustler’. Our journey as an agency has inspired us to help others embark on theirs.
Entrepreneurship fuels innovation, economic growth, and job creation. By supporting entrepreneurs, especially those from underserved communities, we aim to build brands, remove barriers, and run campaigns that empower individuals. Our goal is to dismantle barriers, provide essential resources and mentorship, and foster a culture of creativity and resilience.
We’re committed to changing that. Whether your goal is personal growth or building stronger communities, we want to work with you to promote healthier, more resilient, and empathetic lives globally.