At aphra, we are on a mission.

there is only one kind of BRAND OR PERSON we want to work with.

GAMECHANGERS

CHANGING THE
GAME FOR FUTURE GENERATIONS

What is a Game Changer?

A game changer is a term used to describe a person, idea, strategy, technology, or event that fundamentally alters the current way of doing things or significantly shifts the dynamics of a particular situation or industry. It introduces a new paradigm, disrupts existing norms, and often leads to substantial improvements or advancements.

Overall, a game changer represents a transformative force that alters the course of history, redefines possibilities, and inspires others to innovate and adapt to a new landscape. Whether in technology, business, sports, or society at large, game changers drive progress and shape the future.

“LIFE IS TOO SHORT FOR BEING MEDIOCRE. I WANT MY GIRLS TO GROW UP KNOWING I DID EVERYTHING IN MY POWER TO MAKE THE WORLD A BETTER, MORE EQUITABLE AND EMPOWERED PLACE FOR THEM.”

Grace Carter, Founder & Managing Director

  • "Being a game changer is about shifting the paradigm and challenging the status quo, not just doing what's expected of you."

    Angela Ahrendts

  • "A game changer is an individual who is not satisfied with the status quo, but constantly seeks to improve, innovate, and challenge existing norms."

    Richard Branson

  • "Changing the game isn't about winning or losing; it's about being true to yourself and pushing the boundaries of what's possible."

    Serena Williams

  • "The game changer isn't always the one who makes the most noise or gets the most attention. Sometimes, it's the quiet innovator who sees possibilities where others see obstacles."

    Adam Grant

  • "To be a game changer, you have to be willing to take risks, challenge conventions, and embrace failure as part of the journey toward success."

    Elon Musk

BE A GAMECHANGER .

CHANGE THE GAME .

BE A GAMECHANGER . CHANGE THE GAME .