Look here: 3 eye-catching recent brand campaigns and collaborations we love

Successful – and not so successful – brand campaigns are all around us, whether we’re aware of them or not. You might be walking down the street and pass an eye-catching ad pasted across a phone box or billboard, or find yourself sitting on the tube laughing at a pun on the poster in front of you during rush hour. Either way, these campaigns will have caught your attention for a reason. Here, we roundup three recent campaigns that have caught ours.

British Airways, ‘Windows’

With a history spanning more than one hundred years, UK-based airline British Airways is a household brand and name. Given its history, brand recognisability and kudos in the travel industry, the brand was able to pull off this strikingly simple eye-catching campaign. Featuring no copy, only a small section of their logo, and a series of passengers looking out of their window as they land at their destination, this campaign from Uncommon demonstrates how simplicity (and brand recognisability) really is key. 

ManiLife X Spoon Cereals

What do you get when you cross high-quality peanut butter with outrageously delicious granola? A game-changing breakfast, and an impressive brand collaboration, that’s what. This is a great example of two brands who boast eye-catching branding and deliver on flavour coming together to create a brand-new innovative and delicious product. Customers like to put peanut butter on their granola: so why not make a product out of it? Simple. 

Ikea, ‘Don’t Worry, You Can Afford It’

Celebrated for its affordable furniture and staples such as meatballs and ziplock bags amongst other gems, Ikea knows how to land a campaign. This recent campaign, created by INGO HAMBURG, is one for the pet owners, recognising that our adorable fluffy companions can often cause havoc in the home – and that Ikea will always have an affordable solution. It’s playful, eye-catching and fun (and the pets featured are simply adorable).