Strategic Branding and Delivery

Developing a specialised identity in repair services within the EJT Group.

OBJECTIVE

The objective for EJT Renew was to establish a distinct brand within the EJT Group, positioning itself as a specialised provider of exceptional repair services for both housing and commercial properties. The goal was to create a unique identity that communicated EJT Renew's commitment to outstanding repair solutions and differentiate it within the broader construction ecosystem.

process

The process began with strategic workshops to identify core customer types and key messaging for EJT Renew. These insights were pivotal in shaping the brand identity, ensuring it resonated effectively with the target audience. Built undertook the responsibility of naming the business, creating a brand identity that reflected the focus on repair services, and designing a cohesive visual language. The website development process included crafting an intuitive user interface that effectively showcased EJT Renew's services and expertise. Simultaneously, a social media strategy was devised to successfully launch the brand and engage with the audience.

result

The result was a well-defined and impactful brand identity for EJT Renew that clearly communicated its specialidation in outstanding repair services. The website served as a comprehensive platform, providing information about EJT Renew's services and creating a user-friendly experience. The strategic workshops and subsequent social media launch contributed to increased brand awareness, allowing EJT Renew to establish a strong presence in the market for repair solutions in both housing and commercial properties within the construction ecosystem.