Beardwell Construction
Refreshing and Rebuilding a brand
Client
Beardwell Construction
Year
May 2020 – November 2021
A brand refresh to insitill a sense of unity and professionalism across all Beardwell communications.
problem
Beardwell Construction, an established company with a strong reputation, faced challenges in brand consistency and the presentation of their capabilities. The existing brand elements lacked cohesion, and the pitch documents did not effectively showcase their expertise, hindering their competitive edge in the market.
solution
Conducted a thorough brand audit and implemented a modern, cohesive visual identity that reflected Beardwell's values and expertise.
Created a visually engaging and informative brochure highlighting key projects, services, and company ethos.
Revamped pitch documents with clear messaging, compelling visuals, and a consistent brand narrative to leave a lasting impression on potential clients.
results
The brand refresh instilled a sense of unity and professionalism across all Beardwell communications. The new brochure became a powerful sales tool, effectively communicating their capabilities and contributing to increased client engagement. The enhanced pitch documents positively impacted client presentations, leading to improved conversion rates and reinforcing Beardwell's position as an industry leader.
