Business & Babies
social campaign
Client
Business & Babies
Year
2024
The Business & Babies campaign is a groundbreaking initiative led by entrepreneur and mother, Grace Carter, aimed at reforming laws that fail to support female entrepreneurs balancing motherhood with business ownership. Through personal storytelling, strategic advocacy, and coalition-building, the campaign seeks to address the systemic gaps in infrastructure that hinder women’s success in business.
Our case studies highlight the campaign's objectives, strategies, and impacts, showcasing the tangible steps being taken to create a more equitable environment for entrepreneurial mothers. These stories demonstrate the power of grassroots advocacy in driving legislative change and building a supportive ecosystem for future generations of women in business.
OBJECTIVE
The Business & Babies campaign aims to reform outdated laws that disproportionately disadvantage female entrepreneurs, especially mothers. The goal is to create a supportive infrastructure that allows women to balance motherhood and business without sacrificing their mental health, financial stability, or professional success.
Strategy
Grace Carter, a successful entrepreneur and mother, launched the campaign after her own experience with the inadequate support system for business-owning mothers. The strategy involved raising awareness through personal storytelling, mobilising public support via social media and surveys, and engaging with policymakers to advocate for legislative changes. The campaign also seeks to build partnerships with organisations that align with its mission to drive systemic change.
Impact
The campaign has sparked a nationwide conversation about the need for better support for female entrepreneurs. It has garnered significant media attention, leading to increased public awareness and engagement. Policymakers are beginning to take notice, and the campaign has already built a coalition of partners committed to advocating for change. The movement is gaining momentum, with growing support from both the public and private sectors, setting the stage for meaningful legislative reform that will benefit current and future generations of entrepreneurial mothers.
"The support from our marketing agency has been instrumental in bringing the Business & Babies campaign to life. Their expertise has amplified our message, helping us reach a wider audience and drive the awareness needed for real change. This campaign is deeply personal, and having a team that truly understands and believes in our mission has made all the difference. It's crucial to have partners who are as committed to the cause as we are, ensuring that the voices of entrepreneurial mothers are heard loud and clear."
— Grace Carter