Creating a Sophisticated Sub Brand

Transforming the John Ford Group's bathroom adaptation offerings into a sub brand with an elegant identity.

OBJECTIVE

The John Ford Group faced a challenge in effectively conveying their specialised bathroom adaptation solutions for older individuals and those with disabilities. Recognising the need for a tailored and compelling brand, the John Ford Group sought the expertise of Built to create "The Elegant Duck," a brand that would not only align with their commitment to accessibility but also exude an elegance that resonated with their specific customer base.

SOLUTION

• Engaged in comprehensive strategic workshops to identify target customers, focusing on the unique needs of older individuals and those with disabilities in the bathroom adaptation niche.

• Strategically crafted the name "The Elegant Duck," capturing the essence of accessibility, elegance, and functionality for the John Ford Group's off-the-rack bathroom solutions.

• Meticulously designed a distinctive visual identity, including a logo, colour scheme, and brand guidelines, ensuring alignment with the identified audience and conveying sophistication.

• Created a user-friendly website as a dynamic platform to showcase "The Elegant Duck's" range of bathroom solutions, providing an engaging online experience for potential customers.

• Crafted a strategic social media playbook, strategy and campaign plan, deploying engaging content, visually appealing graphics, and informative posts to generate awareness and interest.

• Provided a comprehensive marketing and communications strategy to ensure a cohesive and impactful launch of "The Elegant Duck," aligning with the brand's values and reaching the target audience effectively.