NIG and Farmweb Brand Videos
Objective
Direct Line Group engaged our team to design, develop, and manage websites for NIG and Farmweb. Additionally, we were tasked with creating impactful brand videos for each, emphasising key messages and addressing unique challenges. The goal was to strategically integrate these videos into the brands’ online presence, internal communications, trade shows, and client events.
STRATEGY
Our strategy centred on creating distinctive brand videos that aligned with the unique narratives and objectives of NIG and Farmweb. For Farmweb, the focus was on problem-solving and value proposition, while for NIG, storytelling and the historical legacy of teamwork were emphasised. The strategic placement of these videos across various touchpoints aimed to maximise their impact.
Execution
Integration into Online Presence
Both videos were seamlessly integrated into the respective websites, enhancing the online brand experience for visitors. Strategic placement and design considerations ensured that the videos complemented the overall website aesthetics.
Internal and External Engagement
The videos were shared internally within the organisations, fostering a sense of pride and connection among team members. Externally, the videos were featured at trade show events and client gatherings, enhancing brand visibility, and creating memorable touchpoints.
Client
Direct Line Group
Year
2022
Farmweb Brand Video
The Farmweb brand video focused on illustrating how the company solves clients’ problems. We strategically mapped out key messages to highlight Farmweb’s value proposition and problem-solving capabilities.
The video was expertly crafted to reflect the brand’s identity, emphasising the solutions-oriented approach that sets Farmweb apart in the industry.
Impact
The strategic execution of brand videos for NIG and Farmweb yielded substantial impact, both internally and externally. The videos became powerful tools for conveying brand identity, values, and capabilities, contributing to a stronger brand presence in the market.
Outcome
The brand videos served as dynamic assets, strategically positioned to amplify key messages for NIG and Farmweb. Their integration into websites, internal communications, and events showcased Direct Line Group’s commitment to impactful storytelling and effective brand communication.
Key Takeaways
Tailoring brand videos to specific narratives and objectives enhances their impact.
Strategic placement of videos across online platforms contributes to a cohesive brand experience.
Internal sharing fosters team pride and connection, contributing to a positive workplace culture.
External use at trade shows and client events elevates brand visibility and engagement.
Brand videos are powerful tools for conveying identity, values, and capabilities, contributing to a memorable brand presence in the market.
NIG - Teamwork Through Time
The NIG brand video, titled “Teamwork Through Time,” took a storytelling approach, delving into the extensive history of NIG and its alignment with historic events.
The video strategically mapped out a narrative that underscored the core focus on teamwork, showcasing how NIG has been an enduring presence through various historical moments.