A Transformative Rebranding Journey
Objective
Scene Architects, formerly DAP Architects, embarked on a strategic rebranding initiative following a merger with Peter Emptage Architects. The goal was to create a cohesive and compelling brand identity that reflected the new entity, accompanied by a comprehensive marketing strategy to introduce Scene Architects to clients, stakeholders, and industry professionals.
Strategy
Our strategy centred on crafting an engaging and creative video, complemented by a robust brand identity and a comprehensive marketing plan. The goal was to evoke emotions, instil confidence, and create a memorable and inviting campaign that resonated with the community.
Client
Scene Architects
Year
2021
Execution
1. Brand Strategic Plan
We collaborated with Scene Architects to develop a comprehensive brand strategic plan. This involved identifying key brand values, defining the brand’s unique selling propositions, and creating a roadmap for the rebranding journey.
2. Brand Identity
A new brand identity was crafted to seamlessly merge the legacies of DAP Architects and Peter Emptage Architects. The logo, colour palette, and visual elements were carefully chosen to represent the unity of the two entities while conveying Scene Architects’ innovative and contemporary approach.
3. Brand Guidelines
Detailed brand guidelines were established to ensure consistency across all touchpoints. This included guidelines on logo usage, colour schemes, typography, and overall visual style, enabling a cohesive and unified brand presentation.
4. Website Overhaul
We redesigned the Scene Architects website to align with the new brand identity. The website not only served as an informational hub but also as a showcase of the firm’s portfolio, expertise, and commitment to design excellence.
5. Sales Assets
Tangible sales assets, such as brochures, presentations, and promotional materials, were created to support the sales team. These assets were strategically designed to communicate Scene Architects’ capabilities and showcase the synergy resulting from the merger.
6. Marketing Strategy
A targeted marketing strategy was developed to announce the rebrand and position Scene Architects prominently in the industry. Social media played a key role in this strategy, with a focus on engaging content, visual storytelling, and targeted campaigns to reach the relevant audience.
7. Brand Relaunch Event
A brand relaunch event was organised, bringing together key clients, stakeholders, and industry professionals. This event served as a platform to unveil the new brand, showcase the firm’s vision, and reinforce relationships within the architectural community.
Impact
The comprehensive rebranding initiative had a significant impact on Scene Architects’ positioning and visibility in the industry. The brand identity resonated with the ethos of the merged entities, and the marketing strategy successfully conveyed the firm’s commitment to excellence and innovation.
Outcome
Scene Architects emerged from the rebranding journey with a strengthened identity, increased brand recognition, and positive industry feedback. The brand relaunch event served as a catalyst for building strong connections and fostering confidence in the newly formed architectural powerhouse.
Key Takeaways
A thorough brand strategic plan provides a roadmap for a successful rebrand.
A cohesive brand identity merges the strengths of merged entities while reflecting innovation.
Detailed brand guidelines ensure consistency across all brand touchpoints.
A user-friendly website serves as a showcase for the firm’s portfolio and expertise.
Tangible sales assets support the sales team and communicate the brand’s capabilities.
A targeted marketing strategy, including social media engagement, amplifies the rebranding message.
A brand relaunch event creates a memorable and impactful introduction to the industry.
