Awareness and action

OBJECTIVE

ACCA approached us with the challenge of boosting exam sign-ups before the looming deadline. The mission was clear: create a compelling campaign leveraging social media assets to engage potential candidates, emphasising the benefits of ACCA exams and encouraging timely enrolment.

STRATEGY

We adopted a strategic communications approach centred on the goals and motivations of those taking the exams, which could then be communicated through motion graphic posts and authentic testimonials from successful ACCA candidates. Leveraging the power of social media, we aimed to create visually appealing content that not only captured attention but also conveyed the value of ACCA certification. 

EXECUTION

Our team developed a series of dynamic motion graphic posts, each highlighting key advantages of ACCA certification in a visually engaging manner. Additionally, we curated “Talking Heads” videos featuring real accountants who had successfully passed their ACCA exams. These professionals shared personal insights, struggles, and triumphs, creating a relatable narrative to resonate with potential candidates.