Schneider Electric
Empowering sustainability insights
Client
Schneider Electric
Year
2022
OBJECTIVE
Schneider Electric enlisted our expertise to translate the profound insights from their consumer survey on sustainability into an impactful campaign. The objective was to strategically convey these findings to a global audience, emphasising the growing consumer concern for sustainability and their evolving role in fostering positive change.
STRATEGY
Our approach centred on a meticulous strategic plan and a targeted social media campaign. Leveraging the data-rich market research report, we aimed to position Schneider Electric as a thought leader, emphasising their commitment to sustainability and empowering consumers with the knowledge to make informed choices.
EXECUTION
1. Strategic Plan:
We devised a comprehensive strategic plan outlining key messaging, target demographics, and a timeline for the campaign. The plan ensured a cohesive and effective execution, aligning with Schneider Electric’s goals of promoting sustainability awareness and its correlation with consumer behaviour.
2. Social Media Campaign
The heart of our campaign was a dynamic social media strategy. We curated engaging content based on the survey findings, including visually appealing graphics, informative posts, and shareable statistics. The goal was to leverage social platforms to disseminate key insights and drive meaningful conversations around sustainability.
IMPACT
The campaign achieved substantial global visibility, with a surge in social media engagements, shares, and discussions around sustainability. The strategic dissemination of survey findings resonated with a diverse audience, fostering an understanding of Schneider Electric’s commitment to sustainability and its leadership in the evolving consumer landscape.
OUTCOME
Schneider Electric’s “Empowering Sustainability Insights” campaign successfully positioned the company as a catalyst for positive change. The strategic plan and social media execution not only disseminated vital survey findings but also enhanced the brand’s image as a champion of sustainability. The campaign contributed to increased awareness, engagement, and a strengthened connection between Schneider Electric and a global audience passionate about sustainable living.
KEY TAKEAWAYS
A well-crafted strategic plan is essential for aligning campaign goals with desired outcomes.
Leveraging data-rich market research reports enhances the credibility and impact of a campaign.
Social media serves as a powerful platform for disseminating key insights and fostering engagement.
Thoughtful campaign execution can position a brand as a leader in sustainability, resonating with an audience increasingly conscious of their role in shaping a sustainable future.
