IF YOU WANT A KICK-A$$ BRAND & CAMPAIGN AGENCY, YOU’RE IN THE RIGHT PLACE.
We do two things exceptionally well
Create a brand
Make it shine
We consider ourselves pretty exceptional (even if our parents have no idea what we do!) - obviously, we would. We’re biased. However…
Let’s face it - everyone says the same thing. We disrupt the status quo. We’re evolutionary. We’re revolutionary. We’re contortionists of creativity. Yada yada yada. You’ve seen it all before - and we’ve scoured the websites for just about every brand and campaign agency on this planet (of which there are thousands - you can thank us later!) to save you the job of having to do the same… and to establish just how much everyone says exactly the same thing.
The answer is - it’s hard to distinguish between agencies, apart from some really nice pictures and animations on some websites. There are some crap ones (like, SUPER DUPER crap… IYKYK), some pretty average ones (the kind we all know won’t be around in a year or two), some really good ones, and some exceptional ones. We are striving to be the latter.
It’s not just because we like the sound of hearing ourselves say that. It’s because we care deeply about our client’s successes. We’re very choosy about who we work with, and always ensure we are a compatible match (think ‘First Dates’ but for brands). We strive to ensure we’re always learning, always expanding our mindset, always bringing on board the most brilliant minds and most innovative ways of thinking - and we grow as a result.
OUR FOCUS AREAS
-
MENTAL HEALTH
At Aphra, mental health is a top priority. It should be for everyone—it's the health of our brain, for goodness sake - the essential cog within our body that keeps things working. Yet, for some reason, there's still a stigma around discussing and caring for it. Break a leg, and everyone understands, but mental health often gets overlooked.
We’re committed to changing that. Whether your goal is personal growth or building stronger communities, we want to work with you to promote healthier, more resilient, and empathetic lives globally.
-
SOCIAL EQUITY
It’s not rocket science - although maybe if it was, more wealthy men would’ve invested their money in it (!) —but we believe everyone deserves equal treatment. That means equal pay, healthcare, rights, and opportunities for all, regardless of gender or identity. It’s something that shouldn’t require campaigning, especially in this century.
Yet here we are. Committed to building a just society, we recognise that systemic inequalities persist, disproportionately affecting marginalised communities. By focusing on social equity, we aim to amplify underrepresented voices, advocate for policy changes, and bridge gaps in opportunity and resources.
-
ENTREPRENEURSHIP
Aphra (the agency, not the Renaissance author) was founded by a determined entrepreneur with vision, passion, and relentless drive. Some might call her a ‘hustler’. Our journey as an agency has inspired us to help others embark on theirs.
Entrepreneurship fuels innovation, economic growth, and job creation. By supporting entrepreneurs, especially those from underserved communities, we aim to build brands, remove barriers, and run campaigns that empower individuals. Our goal is to dismantle barriers, provide essential resources and mentorship, and foster a culture of creativity and resilience.
SHOW, NOT TELL
SHOW, NOT TELL
Alright, let’s talk straight — because we’re all about cutting the fluff and getting to the good stuff. You know the old saying, “The proof is in the pudding”? Well, in our case, it’s not just in the pudding; it’s in every brand we’ve whipped up under our parent company, The Metamorphose Group.
We don’t just talk a big game — we live it, breathe it, and prove it every day with brands that are out there crushing it in the real world. We have a tried-and-tested process, that we’ve used on our own brands over and over again, and by working with us - you too can gain access to this, and save yourself some serious headache!
So, if you’re wondering why we’re the real deal, let us break it down for you.
Why use an agency FOR CAMPAIGNS?
-
You might be fantastic at what you do — whether that’s designing the next must-have gadget or running a business that’s the talk of the town — but here’s the thing: campaign creation isn’t your 24/7. For us? It’s breakfast, lunch, and dinner. We’re so immersed in brand strategy and creative campaigns that we could probably do it in our sleep (in fact, our best ideas usually land on us at 4am when the baby is screaming and we want our beds). While you’re busy building your empire, we’re crafting killer campaigns that actually make people care.
-
You’ve got a team, and they’re great. But they’re not us. We’re not saying that to be cocky (okay, maybe a little), but because it’s true. Our team is packed with creative geniuses who eat design trends for breakfast and wash them down with a tall glass of innovation. We’ve got writers who could sell ice to Eskimos and designers who make even the dullest brands look like a million bucks. We’re like the Avengers of branding — except our superpowers are way cooler (and involve fewer spandex suits).
-
When you’re knee-deep in your own brand, it’s hard to see the wood for the trees (or the sales from the marketing BS). We bring fresh eyes, fresh ideas, and a healthy dose of reality to the table. We’re not afraid to tell you what’s working and what’s not — because, let’s face it, sugar-coating is for donuts, not successful campaigns. Plus, we’re outside your echo chamber, meaning we’re not swayed by your own hype (we’ve got our own, thanks very much).
-
Let’s cut to the chase — at the end of the day, it’s all about results. We don’t hide behind jargon or baffle you with buzzwords. We’re here to get sh*t done. That means measurable outcomes, killer ROI, and campaigns that actually convert. We’re so committed to delivering the goods that we’ll stake our reputation on it — because we know that when you win, we win. It’s a beautiful, symbiotic relationship, really.
